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US 2014/0006118 A1Published application
Advertisement revenue management
AssigneeVerizon Patent and Licensing Inc.
InventorAamer Charania
Life of this patent
Estimating the term…
Abstract
Maximizing revenue for sales of advertisement slots between a content provider and an advertiser includes identifying a plurality of advertiser segments and identifying a plurality of advertisement slots, estimating a utility value for each identified advertisement slot, and determining an estimated optimal grouping of advertisement slots based on the estimated utility values.
Claims2
A method, comprising:
- identifying a plurality of advertiser segments;
- identifying a plurality of advertisement slots;
- estimating in a computing device, for each identified advertiser segment, a utility value for each identified advertisement slot;
- and
- determining an estimated optimal grouping of advertisement slots for each advertiser segment based on the estimated utility values.
2 more elements
2-27. (canceled)
Dependencies are inferred from the claim text.