Personalized reorder point based advertisement

A computer program product for determining a time for advertisement delivery, the computer program product comprising a computer readable storage medium having computer readable program code embodied therein, the computer readable program code configured for:

• tracking a purchase by a consumer of one of a product and a service, the purchase comprising a quantity so that the product or service is replenished to a substantially full level, the product or service offered for sale online, the product or service purchased by the consumer online;
• determining a rate of consumption for the product or service;
• determining a reorder point for the product or a service, the reorder point comprising an estimated time after the purchase of the product or service and prior to, based on the rate of consumption, the product or service reaching a safety stock level, minus a replenishment lead time, the safety stock level comprising a minimum acceptable level of one of a quantity of remaining product and service due to be delivered;
• and
• delivering an advertisement to the consumer, the advertisement delivered to the consumer electronically, the advertisement delivered to the consumer at a time relative to the reorder point.

An apparatus comprising:

• a tracking module that tracks a purchase by a consumer of one of a product and a service, the purchase comprising a quantity so that the product or service is replenished to a substantially full level, the product or service offered for sale online, the product or service purchased by the consumer online;
• a rate module that determines a rate of consumption for the product or service;
• a reorder point module that determines a reorder point for the product or a service, the reorder point comprising an estimated time after the purchase of the product or service and prior to, based on the rate of consumption, the product or service reaching a safety stock level, minus a replenishment lead time, the safety stock level comprising a minimum acceptable level of one of a quantity of remaining product and service due to be delivered;
• and
• an advertising module that delivers an advertisement to the consumer, the advertisement delivered to the consumer electronically, the advertisement delivered to the consumer at a time relative to the reorder point,
• wherein at least a portion of one or more of the tracking module, the rate module, the reorder point module, and the advertising module comprise one or more of hardware and executable code, the executable code stored on computer readable storage media.