Systems, methods and computer-readable media for optimizing transactions in a household addressable media network

A computer-implemented method for optimizing transactions in a household addressable media network, the method comprising, by a processor:

• receiving transaction information comprising past transaction information and potential transaction information associated with an audience of the media network, the audience comprising a plurality of audience segments;
• receiving advertising information associated with at least one advertisement;
• generating a model for selling the inventory based on the past information;
• generating potential sales information through a simulated selling of at least one of the plurality of audience segments using the model, the simulated selling being based on the potential information and the advertising information;
• and
• generating an optimized transaction strategy for selling the plurality of audience segments for the at least one advertisement based on the potential sales information.

A computer-readable storage medium having computer-readable program code configured to optimize transactions in a household addressable media network embodied therewith, the computer-readable program code comprising:

• computer-readable program code configured to receive transaction information comprising past transaction information and potential transaction information associated with an audience of the media network, the audience comprising a plurality of audience segments;
• computer-readable program code configured to receive advertising information associated with at least one advertisement;
• computer-readable program code configured to generate a model for selling the inventory based on the past information;
• computer-readable program code configured to generate potential sales information through a simulated selling of at least one of the plurality of audience segments using the model, the simulated selling being based on the potential information and the advertising information;
• and
• computer-readable program code configured to generate an optimized transaction strategy for selling the plurality of audience segments for the at least one advertisement based on the potential sales information.