Custom reward for viral help in game

A system for executing a game, the system comprising:

• a processor;
• a game wish manager;
• and
• a game manager operable to,
• detect a petition for help from a first player to a second player to obtain a first game asset for the first player;
• send the petition to the second player notifying the second player that a game asset needed by the second player would be awarded to the second player for helping the first player;
• and
• detect that the second player has performed a game operation to help the first player based on the petition;
• wherein the game wish manager is operable to,
• select a second game asset from a wish list associated with the second player;
• and
• award the second game asset to the second player.

A processor-implemented method for executing a game, the method comprising:

• detecting a petition for help from a first player to a second player to obtain a first game asset for the first player;
• determining a second game asset that the second player needs for making progress in the game;
• sending the petition to the second player notifying the second player that the second game asset would be awarded to the second player for helping the first player;
• detecting that the second player has performed a game operation to help the first player based on the petition;
• and
• awarding the second game asset to the second player, wherein operations of the method are executed by a processor.