Electronic program guide with related-program search feature

A method for searching for programs using an interactive system, the method comprising:

• generating for display a video on user equipment;
• in response to receiving a user input while the video is being displayed:
• receiving, from a server remote to the user equipment, a list of attributes of the currently displayed video;
• and
• generating for display the list of the plurality of attributes of the displayed video;
• in response to receiving a user input, assigning various importance levels to one or more of the attributes of the displayed video;
• in response to receiving a user input, selecting one or more attributes of the list to include in determining a list of one or more programs;
• in response to receiving a user input, selecting one or more attributes of the list to exclude in determining the list of one or more programs;
• determining the list of one or more programs, each program having at least one attribute which matches the selected one or more attributes of the displayed video and excluding, from the list of programs, programs that have the one or more excluded attributes of the displayed video, wherein the determining is further based on the assigned importance levels;
• saving the selected one or more attributes as a user-configured search parameter list;
• and
• automatically notifying the user by generating for display the determined list of programs, wherein the list of the one or more related media assets is sorted according to the assigned importance levels.