Targeted advertising based on trending of aggregated personalized information streams

A method for directly targeting advertisements to users comprising:

• receiving a topic regarding a product or a merchant;
• retrieving a plurality of social media messages that relates to the topic from the social media platforms;
• identifying usernames associated with the social media messages that relates to the topic;
• and
• presenting personalized advertisement related to the product or the merchant to the users having the usernames.

A system for directly targeting advertisements to users comprising, the system, comprising:

• means for, receiving a topic regarding a product or a merchant;
• means for, retrieving a plurality of social media messages that relates to the topic from the social media platforms;
• means for, identifying usernames associated with the social media messages that relates to the topic;
• and
• means for, directly presenting personalized advertisement related to the product or the merchant to the users having the usernames.

A system comprising:

• a network component configured for retrieving a plurality of social media messages that relate to a focused topic from social media sites;
• a processing component configured for generating a plurality of topics based on the retrieved social media messages and determining a plurality of relationships between the topics and the focused topic;
• and
• an output component configured for presenting, at a graphic interface rendered by the output component, a network diagram including nodes and lines, wherein each individual node of the nodes represents one of the topics and the focused topic, and each individual line of the lines represents one of the relationships between two of the topics and the focused topic that are represented by two of the nodes being connected by the individual line.