Techniques for delay processing to support offline hits

A system, the system comprising:

• memory;
• one or more processors;
• one or more modules stored in memory and configured for execution by the one or more processors, the modules comprising:
• a dynamic session module configured to receive an analytics tracking data communication, wherein the analytics tracking data communication includes analytics tracking data that includes data for tracking an activity associated with a web site or application, determine a timestamp included in the analytics tracking data from the received analytics tracking data communication, determine if new state changing information is included in the analytics tracking data from the received analytics tracking data communication, determine a session based on the determined new state changing information, determine other analytics tracking data included in the analytics tracking data communication to associate with the determined new state changing information in the determined session if new state changing information is included in the analytics tracking data from the received analytics tracking data communication, wherein the other analytics tracking data is associated with one or more previously received analytics tracking data communications, and store the analytics tracking data and the other analytics tracking data associated with the new campaign information.

A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• receiving an analytics tracking data communication, wherein the analytics tracking data communication includes analytics tracking data that includes data for tracking an activity associated with a web site or application;
• determining a timestamp included in the analytics tracking data from the received analytics tracking data communication;
• determining if new state changing information is included in the analytics tracking data from the received analytics tracking data communication;
• determining a session based on the determined new state changing information;
• determining other analytics tracking data included in the analytics tracking data communication to associate with the determined new state changing information in the determined session if new state changing information is included in the analytics tracking data from the received analytics tracking data communication, wherein the other analytics tracking data is associated with one or more previously received analytics tracking data communications;
• and
• storing the analytics tracking data and the other analytics tracking data associated with the new campaign information.