System and methods for delivering targeted marketing content to mobile device users based on geolocation

In a Location-based Offer Delivery System (LODS), wherein the LODS includes an LODS central server for performing various operations of the LODS, and wherein the LODS is in operative communication with a plurality of subscribers operating a plurality of mobile devices for receiving mobile content items, and wherein a user of the LODS indicates a desire to create a plurality of predefined regions, a method comprising:

• receiving at the LODS central server a particular location identifier corresponding to a particular geographic location;
• receiving at the LODS central server first radius information defining a radius of a first predefined region, wherein the particular location identifier comprises the center point of the first predefined region;
• associating a first set of one or more mobile content items with the first predefined region;
• receiving at the LODS central server second radius information defining a radius of a second predefined region, wherein the particular location identifier comprises the center point of the second predefined region;
• associating a second set of one or more mobile content items with the second predefined region;
• and
• receiving at the LODS central server priority information establishing a hierarchical relationship between the first predefined region and the second predefined region for determining delivery of the first set and the second sets of one or more mobile content items, whereby the first and second sets of one or more mobile content items are transmitted to subscribers' mobile devices based on locations of the subscribers with respect to the first and second predefined regions.