Back to results
US 2013/0232831 A1Published application
Method, device and apparatus for delivering promotion and advertising
AssigneeLid Power Pty Limited
InventorsPhin Tjhai, John Dekker
Life of this patent
Estimating the term…
Loading patent…
Loading patent…
AssigneeLid Power Pty Limited
InventorsPhin Tjhai, John Dekker
Estimating the term…
The present invention relates to a method and system for delivering messages, such as advertising messages. Printed labels are provided on drinks container lids, such as takeaway coffee container lids. Providing printed labels has the advantage that the lid does not need to be changed to provide a different message. Only the printed label has to be changed. To facilitate placement of the printed labels on the lids, the present invention also provides a labelling machine which includes delivery apparatus for delivering lids to a labelling position. The delivery apparatus includes a picker arrangement arranged to pick individual lids from a magazine and place them on a conveyer for delivery to the labelling point. It also includes a stacker apparatus for stacking the lids into a magazine for ease of distribution.
A method for delivering promotion or advertising, comprising the steps of providing a drinks container lid having a printed label on the top surface thereof, the printed label bearing promotional or advertising information, the printed label having been affixed by a labelling apparatus to the lid, in a predetermined orientation of the promotional or advertising information with respect to the lid.
A device for delivering a message, the device comprising a drinks container lid having a printed label on the top surface thereof, which bears promotional or advertising information, the printed label having been affixed to the lid by a labelling apparatus, in a predetermined orientation of the promotional or advertising information with respect to the lid.
Dependencies are inferred from the claim text.