Presenting content in accordance with a placement designation

A computer-implemented method comprising:

• identifying one or more terms associated with a campaign, the campaign having an associated content item that is presented to users responsive to requests for content;
• receiving an indication of a placement designation including targeting criteria for the presentation of a content item, wherein the targeting criteria includes a designation for presenting the content item in a search suggestion control along with search suggestions;
• storing information associated with the campaign;
• and
• processing content requests including evaluating a received search string and one or more query suggestions, determining if the search string or the query suggestions match the one or more terms associated with the campaign, and presenting the content item in response to the received search string along with the one or more query suggestions.

A computer storage medium encoded with a computer program, the computer program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

• identifying one or more terms associated with a campaign, the campaign having an associated content item that is presented to users responsive to requests for content;
• receiving an indication of a placement designation including targeting criteria for the presentation of a content item, wherein the targeting criteria includes a designation for presenting the content item in a search suggestion control along with search suggestions;
• storing information associated with the campaign;
• and
• processing content requests including evaluating a received search string, identifying one or more query suggestions, determining if the query suggestions match the one or more terms associated with the campaign, and presenting the content item in response to the received search string along with the one or more query suggestions.

A system comprising:

• a content management system for serving sponsored content to users, the content management system including a term identifier, a designation receiver, a campaign data store, and a content request processor;
• wherein the term identifier is enabled to identify one or more terms associated with a campaign, the campaign having an associated content item that is presented to users responsive to requests for content;
• wherein the designation receiver is enabled to receive an indication of a placement designation including targeting criteria for the presentation of a content item, wherein the targeting criteria includes a designation for presenting the content item in a search suggestion control along with search suggestions;
• wherein the campaign data store is enabled to store information associated with the campaign;
• and
• wherein the content request processor is enabled to process content requests including evaluating a received search string, identifying one or more query suggestions, determining if the query suggestions match the one or more terms associated with the campaign, and presenting the content item in response to the received search string along with the one or more query suggestions.