Managing search-engine-optimization content in web pages

A computer program product for managing the Search Engine Optimization (SEO) content of web pages, the computer program product comprising a computer-readable storage medium having computer-usable program code embodied therein, the computer-usable program code comprising:

• computer-usable program code to provide a set of web pages organized in a first hierarchical structure, each web page having an SEO content pattern associated therewith;
• computer-usable program code to establish an inheritance scheme for the first hierarchical structure such that the SEO content pattern of a parent web page is inherited by a child web page downstream from the parent web page;
• and
• computer-usable program code to enable a user to override the inheritance scheme for a selected web page such that the SEO content pattern of the selected web page overrides the SEO content pattern from its respective parent web page.

An apparatus for managing the Search Engine Optimization (SEO) content of web pages, the apparatus comprising:

• at least one processor;
• at least one memory device coupled to the at least one processor and storing computer instructions for execution on the at least one processor, the computer instructions enabling the at least one processor to:
• provide a set of web pages organized in a first hierarchical structure, each web page having an SEO content pattern associated therewith;
• establish an inheritance scheme for the first hierarchical structure such that the SEO content pattern of a parent web page is inherited by a child web page downstream from the parent web page;
• and
• enable a user to override the inheritance scheme for a selected web page such that the SEO content pattern of the selected web page overrides the SEO content pattern from its respective parent web page.