Advertising on mobile devices
AssigneeSingle Touch Interactive, Inc.
InventorAnthony G. Macaluso
Life of this patent
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Abstract
Techniques and systems for advertising on mobile devices allow advertisements to be presented on a mobile device during delay periods caused by wireless data communications. An advertisement may initially be stored on a mobile device. Subsequently, when a wireless data communication involving the mobile device is initiated, the advertisement may be presented on the mobile device during at least a portion of the wireless data communication.
Claims39
A method for advertising on a mobile device, the method comprising:
- storing an advertisement on a mobile device;
- initiating a wireless communication involving the mobile device;
- and
- presenting the advertisement on the mobile device during at least a portion of the wireless communication.
An article comprising a machine-readable medium storing instructions for causing one or more processors to perform operations comprising:
- receiving an indication of a wireless data communication involving a mobile device;
- presenting an advertisement on the mobile device during the wireless data communication.
A communications system comprising:
- a wireless telecommunications network operable to support communications with mobile devices;
- a central advertising server in communication with the wireless telecommunication network and adapted to store advertisements for presentation on mobile devices during wireless data communications that cause a delay on the mobile devices, wherein the central advertising server is further adapted to:
- receive a request for a new advertisement from an advertising application on a mobile device;
- determine whether at least one new advertisement is available;
- and
- transmit a selected new advertisement to the mobile device if at least one new advertisement is available.
A method of advertising on a mobile device, the method comprising:
- storing one or more advertisements on a mobile device;
- initiating a wireless communication session involving the mobile device;
- and
- presenting one or more of the advertisements on the mobile device during a period of delay in the wireless communication session.
Dependencies are inferred from the claim text.