Method and system for transmitting video objects

A method for transmitting objects in an Internet Protocol based Television System from a distribution network to a destination terminal of a subscriber via an Internet Protocol transmission line, the method comprising:

• determining a subscriber profile;
• assigning at least one customized spot to an Internet Protocol Television program;
• assigning one or more objects to the at least one customized spot, the one or more objects being chosen dependent on the subscriber profile;
• and
• providing the Internet Protocol based Television Program and the customized spot to the destination terminal;
• wherein the one or more objects are provided as realistic objects.

A method for transmitting objects in an Internet Protocol based Television System from a distribution network to a destination terminal of a subscriber via an Internet Protocol transmission line, the method comprising:

• determining a subscriber profile;
• assigning at least one customized spot to an Internet Protocol Television program;
• assigning one or more objects to the at least one customized spot, the one or more objects being chosen dependent on the subscriber profile;
• and
• providing the Internet based Protocol Television Program and the customized spa the destination terminal;
• wherein the determination of the subscriber profile is conducted using data linked by a service provided to the subscriber, wherein the service is different from the Internet Protocol based Television Service.

A system for providing the transmission of objects in an Internet Protocol based Television System from a distribution network to a destination terminal of a subscriber via an Internet Protocol transmission line, the system comprising:

• a database network entity comprising subscriber profiles;
• a matrix entity, configured to assign spots or objects to specific Internet Protocol Television programs;
• at least one advertisement entity comprising objects to be put into Internet Protocol based Television programs;
• and
• a control entity for controlling the distribution of objects to different Internet Protocol based Television programs and the transmission to the multicast point;
• wherein the system is configured to determine a subscriber profile, assign at least one customized spot to an Internet Protocol based Television Program, assign one or more objects to the at least one customized spot, the one or more objects being chosen dependent on the subscriber profile, and transmit the Internet Protocol based Television Program and the customized spot to the destination terminal;
• and
• wherein the one or more objects are provided as realistic objects.

A non-transitory computer-readable medium having computer-executable instructions stored thereon for transmitting objects in an Internet Protocol based Television System from a distribution network to a destination terminal of a subscriber via an Internet Protocol transmission line, the computer-executable instructions, when executed by a processor, causing the following steps to be performed:

• determining a subscriber profile;
• assigning at least one customized spot to an Internet Protocol Television program;
• assigning one or more objects to the at least one customized spot, the one or more objects being chosen dependent on the subscriber profile;
• and
• providing the Internet Protocol based Television Program and the customized spot to the destination terminal;
• wherein the one or more objects are provided as realistic objects.