Systems and methods for adaptive content distribution
AssigneeLeftsnRights, Inc.
InventorsNikolai Mentchoukov, James Warren Rowan
Life of this patent
Estimating the term…
Abstract
An application displaying primary content, such as a webpage, may include unused space. The unused space may exist within the application displaying the primary content (e.g., within the browser window) or on other portions of the display (e.g., outside of the browser window). The unused space is identified and leveraged to display secondary content on the client display along with the primary content. The secondary content may be adaptable to conform to different sizes and/or configurations of the unused space. The secondary content may be updated as the user interacts with elements on the client display.
Claims20
A method, comprising:
- providing computer-readable code configured to identify unused space within a browser window, wherein the identified unused space exists within the browser interface when primary content is rendered within the browser window on a client display;
- identifying secondary content for display within the identified unused space;
- and
- providing computer-readable code configured to display the identified secondary content of the third party within the identified unused space.
A computer-readable storage medium comprising instructions configured to cause a computing device to perform operations, comprising:
- identifying unused space within a client display;
- selecting secondary content for display within the unused space;
- and
- inserting the secondary content into the client display.
A system for content distribution, comprising
- a network interface to communicatively couple a content distribution service to a network;
- a tag management module configured to provide a manager tag to a client device, wherein the tag manager is configured to,
- identify empty space on a display of the client device, and
- generate a placement request corresponding to identified empty space;
- and
- a placement module configured to select advertising content for display within the identified empty space.
Dependencies are inferred from the claim text.