Computer-implemented method for posting messages about future events to users of a social network, computer system and computer-readable medium thereof

A computer system configured to operate a social network comprising a plurality of members, wherein the computer system is configured to perform a method for posting messages about future events to users of the social network by:

• maintaining in the computer system, for each user of the social network, data on individual preferences and/or interests of the user;
• obtaining input data including data on an event taking place in the future;
• attributing a time-tag to the event corresponding to the input data;
• attributing at least one keyword to the event, wherein the keyword indicates preferences and/or interests of users that might be interested in receiving information about the event;
• generating a message to users of the social network, including at least the data on the event and the time-tag;
• determining, based on the data on individual preferences and/or interests maintained in the computer system and on the at least one keyword, one or more target users having individual preferences and/or interests matching to the at least one keyword;
• sending the message to the target users via the social network;
• and
• automatically entering the event in a list of events of each of the target users based on the message, wherein the events in the list of events are sorted in their chronological order.

A computer-readable storage medium having stored thereon executable instructions, wherein the instructions, in response to execution by a processor, cause the processor to:

• maintain in a computer system, for each user of the social network, data on individual preferences and/or interests of the user;
• obtain input data including data on an event taking place in the future;
• attribute a time-tag to the event corresponding to the input data;
• attribute at least one keyword to the event, wherein the keyword indicates preferences and/or interests of users that might be interested in receiving information about the event;
• generate a message to users of the social network, including at least the data on the event and the time-tag;
• determine, based on the data on individual preferences and/or interests maintained in the computer system and on the at least one keyword, one or more target users having individual preferences and/or interests matching the at least one keyword;
• send the message to the target users via the social network;
• and
• automatically enter the event in a list of events of each of the target users based on the message, wherein the events in the list of events are sorted in their chronological order.