User-selected advertisement layout

Abstract

An entertainment content consumer selects the manner in which advertisements are presented at a client by selecting one of plural available advertisement content layouts. Entertainment content is served to the entertainment content consumer's client with advertisement content by using the advertisement content layout selected by the consumer. For example, a consumer selects whether to have advertisements served within a social media news feed or to have advertisements served by a video shown over the social media news feed according to a predetermined metric, such as an advertisement at regular time intervals or predetermined download metrics. Empowering the consumer to control how advertisements are served improves the consumer's experience by providing fewer higher quality advertisements to the consumer for a given allocation of entertainment content viewing.

Dependencies are inferred from the claim text.