Real-time mobile demand-shaping system and method
AssigneeSpeadi, LLC
InventorsMichael S. Jaschke, Camilla M. Denison, Buford H. Shumaker
Life of this patent
Estimating the term…
Abstract
A demand-shaping server, and method of shaping demand and an infrastructure incorporating the server or the method. In one embodiment, the server includes: (1) a sponsor interface configured to receive from a sponsor information regarding a time-sensitive deal and including a location at which the time-sensitive deal may be claimed and (2) a runner interface coupled to the sponsor interface and configured to transmit notices containing at least some of the information to mobile devices based on runner criteria associated therewith.
Claims32
A demand-shaping server, comprising:
- a sponsor interface configured to receive from a sponsor information regarding a time-sensitive deal and including a location at which said time-sensitive deal may be claimed;
- and
- a runner interface coupled to said sponsor interface and configured to transmit notices containing at least some of said information to mobile devices based on runner criteria associated therewith.
A method of shaping demand, comprising:
- receiving from a sponsor information regarding a time-sensitive deal, said information including a location at which said time-sensitive deal may be claimed;
- transmitting notices containing at least some of said information to mobile devices based on runner criteria associated therewith;
- and
- receiving responses from said mobile devices indicating intents to claim said time-sensitive deal.
A demand-shaping infrastructure, comprising:
- a runner criteria database;
- and
- a demand-shaping server coupled to said runner criteria database and including:
- a sponsor interface configured to receive from a sponsor information regarding a time-sensitive deal and including a location at which said time-sensitive deal may be claimed, and
- a runner interface coupled to said sponsor interface and configured to:
- distribute applications to mobile devices,
- receive runner criteria from said applications,
- store said runner criteria in said runner criteria database, and
- transmit notices containing at least some of said information to said applications based on said runner criteria.
Dependencies are inferred from the claim text.