Aggregated advertising
AssigneeInternational Business Machines Corporation
InventorsJohn G. Musial, Abhinay R. Nagpal, Sandeep R. Patil, Carolyn A. Whitehead
Life of this patent
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Abstract
A server may receive a first check-in corresponding to at least one person, wherein a check-in is a indication of presence. The server may receive a second check-in to form an aggregation of people. The server may characterize the aggregation based on the cumulative characteristics selected from at least one of the group consisting of age, marital status, and parental status associated with at least one of the first check-in and second check-in to form an aggregated population characteristic. The server may select at least one advertisement based on the aggregated population characteristic. The server may dispatch the at least one advertisement.
Claims20
A computer implemented method for selecting advertising, the computer implemented method comprising:
- receiving an advertisement;
- receiving a target demographic description corresponding to the advertisement;
- receiving a destination information corresponding to the advertisement, wherein destination information is a description of a point in an itinerary;
- storing the advertisement and target demographic to an advertising repository a server receiving a first check-in corresponding to at least one person, wherein a check-in is an indication of presence;
- the server receiving a second check-in to form an aggregation of people;
- the server characterizing the aggregation based on cumulative characteristics selected from at least one of the group consisting of age, marital status, and parental status associated with at least one of the first check-in and second check-in to form an aggregated population characteristic;
- the server selecting at least one advertisement based on the aggregated population characteristic;
- and
- the server dispatching the at least one advertisement.
(canceled)
A computer program product for selecting advertising, the computer program product comprising:
- a computer usable tangible storage device, which is not a propagating transient signal, having computer usable program code embodied therewith, the computer program product comprising:
- computer usable program code configured to receive a first check-in corresponding to at least one person, wherein a check-in is a indication of presence;
- computer usable program code configured to receive a second check-in to form an aggregation of people;
- computer usable program code configured to characterize the aggregation based on cumulative characteristics selected from at least one of the group consisting of age, marital status, and parental status associated with at least one of the first check-in and second check-in to form an aggregated population characteristic;
- computer usable program code configured to receive a check-out of at least one person, wherein the check-out comprises reading an identifier of the person;
- computer usable program code configured to discard at least one vital statistic corresponding to the at least one person to form a second cumulative characteristic, in response to check-out of the at least one person;
- computer usable program code configured to select at least one advertisement based on the second cumulative characteristic;
- and
- computer usable program code configured to dispatch the at least one advertisement.
(canceled)
A data processing system for selecting advertising, the data processing system comprising:
- a hardware processor, a computer readable memory and a computer readable storage device;
- first program instructions to receive a first check-in corresponding to at least one person, wherein a check-in is a indication of presence;
- second program instructions to receive a second check-in to form an aggregation of people;
- third program instructions to characterize the aggregation based on cumulative characteristics selected from at least one of the group consisting of age, marital status, and parental status associated with at least one of the first check-in and second check-in to form an aggregated population characteristic;
- fourth program instructions to receive a check-out of at least one person, wherein the check-out comprises reading an identifier of the person;
- fifth program instructions to discard at least one vital statistic corresponding to the at least one person to form a second cumulative characteristic;
- sixth program instructions to select at least one advertisement based on the second cumulative characteristic;
- and
- seventh program instructions to dispatch the at least one advertisement, wherein the first, second, third, fourth, fifth, sixth and seventh program instructions are stored on the computer readable tangible storage device for execution by the hardware processor via the computer readable memory.
(canceled)
Dependencies are inferred from the claim text.