Systems and methods for incentivizing user interaction with promotional content on a secondary device

A system for enabling a user to identify a product placement within media content displayed on a primary device, the system comprising:

• a first database configured to store a data record identifying the media content displayed on the primary device;
• a second database configured to store promotional data associated with the media content, wherein the promotional data defines a promotional opportunity to identify an object corresponding to the product placement;
• and
• a processor configure to:
• retrieve the data record identifying the media content displayed on the primary device from the first database;
• query the second database, based on the data record, for the promotional data associated with the identified media content;
• transmit the promotional data to a secondary device, wherein the secondary device displays the promotional opportunity to the user;
• receive, from the secondary device, a user input corresponding to an attempt to identify the object displayed on the primary device;
• determine whether the user correctly identified the object displayed on the primary device based on the user input;
• and
• update a record associated with the promotional opportunity based on the determination.