Personality-Based Web Pages
AssigneeMicrosoft Corporation
InventorAlthea Saldanha
Life of this patent
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Abstract
Various embodiments pertain to techniques that determine a perceived mood or personality that corresponds to a user and present a web page responsive to the determination. In some embodiments, the perceived mood or personality corresponding to a user can be determined according to a user's interaction with various colors presented on a web page. For example, responsive to a user hovering over a particular color presented on a web page, a perceived user characteristic, such as a perceived personality or mood corresponding to the user can be ascertained. A web page can be presented according to the perceived personality or mood. In various examples, style sheets can be used to present the web page in a way that corresponds to the perceived personality or mood corresponding to the user.
Claims20
A computer-implemented method comprising:
- determining a perceived user characteristic based on user interaction with a web page that is displayed at a client device;
- selecting a subsequent web page based on the perceived user characteristic;
- and
- communicating the subsequent web page to the client device for display.
One or more computer-readable storage media comprising instructions that are executable to cause a device to perform a process comprising:
- determining a perceived characteristic of a user based on information regarding the user;
- determining, based on the perceived characteristic of the user, a category for the perceived characteristic of the user;
- and
- ascertaining at least one web page property according to the category for the perceived characteristic of the user.
A device comprising:
- a search engine configured to receive and process a user query and return a listing of web results corresponding to the user query to be displayed on a search engine results page;
- and
- one or more processors to implement a personality module configured to:
- determine a perceived personality of a user based on information regarding the user;
- determine a personality category for the user based on the perceived personality of the user;
- and
- ascertain at least one web page property for the search engine results page according to the personality category for the user.
Dependencies are inferred from the claim text.