System and method for estimating organic web traffic from a secured source

A method for estimating web traffic to a website, the method comprising:

• obtaining a first set of reporting information from a secured external source that directs traffic to the website, the first set of reporting information having a corresponding portion of reporting information which is not provided from the secured external source;
• obtaining a second set of reporting information from a unsecured external source that directs traffic to the website, the second set of reporting information being different than the first set of reporting information;
• generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information;
• aggregating the estimation of the corresponding portion of reporting information which is not provided from the secured external source, the first set of reporting information, and the second set of reporting information to provide an estimate of total organic traffic;
• analyzing the estimate of the total organic traffic;
• and
• generating a report indicating the analysis of the estimate of the total organic traffic.

A computer readable medium encoded with a computer program having computer-executable instructions for causing a computing system to perform operations for estimating web traffic to a website, the operations comprising:

• obtaining a first set of reporting information from a secured external source that directs traffic to the website, the first set of reporting information having a corresponding portion of reporting information which is not provided from the secured external source;
• obtaining a second set of reporting information from a unsecured external source that directs traffic to the website, the second set of reporting information being different than the first set of reporting information;
• and
• generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.