System and method for managing the delivery of targeted content

A server, comprising:

• a processor configured with processor-executable instructions to perform operations comprising:
• accessing a memory of a network access device via a network to determine whether the memory stores a do-not-target (DNT) cookie and an override cookie;
• and
• sending a webpage with targeted content to the network access device when it is determined that the memory stores the DNT cookie and the override cookie.

A method of managing delivery of targeted content, comprising:

• receiving, in a server processor, a page request from a network access device;
• determining whether the received page request includes a do-not-target (DNT) header;
• determining whether a memory of the network access device stores an override cookie;
• and
• sending a webpage to the network access device with targeted content when it is determined that the received request includes the DNT header and it is determined that the memory stores the override cookie.

A server, comprising:

• a processor configured with processor-executable instructions to perform operations comprising:
• receiving a page request from a network access device;
• determining whether the received page request includes a do-not-target (DNT) header;
• determining whether a memory of the network access device stores an override cookie;
• and
• sending a webpage to the network access device with targeted content when it is determined that the received request includes the DNT header and it is determined that the memory stores the override cookie.

A non-transitory computer readable storage medium having stored thereon processor-executable software instructions configured to cause a processor to perform operations for managing delivery of targeted content, the operations comprising:

• receiving, in a server processor, a page request from a network access device;
• determining whether the received page request includes a do-not-target (DNT) header;
• determining whether a memory of the network access device stores an override cookie;
• and
• sending a webpage to the network access device with targeted content when it is determined that the received request includes the DNT header and it is determined that the memory stores the override cookie.