Embedded survey and analytics engine

An apparatus, comprising:

• a processor;
• a computer readable storage medium (CRSM) coupled to the processor;
• an embedded survey and analytics server (ESAS);
• and
• logic, stored on the CRSM and executed by a processor, for:
• receiving, by the ESAS, a request for a survey, the survey comprising a plurality of survey items, each survey item comprising one of a survey item type, the survey item types comprising information survey items and question survey items;
• correlating the request for the survey with a particular client and a particular customer;
• generating a survey by selecting a first selection of survey items corresponding to the particular client and the particular customer;
• transmitting the survey to an embedded survey and analytics client (ESAC) on a server computing device associated with the particular customer;
• embedding, by the ESAC, the survey into an electronic communication;
• transmitting the electronic communication to the client;
• receiving, at the ESAS, a plurality of responses, each response corresponding to a specific survey item of the first selection of survey items;
• analyzing, by the ESAS, the plurality of responses to produce survey results;
• and
• transmitting the survey results to the customer.

A computer programming product, comprising:

• a computer readable storage medium (CRSM);
• and
• logic, coupled to the CRSM for execution on a processor, for:
• receiving, by an embedded survey and analytics server (ESAS), a request for a survey, the survey comprising a plurality of survey items, each survey item comprising one of a survey item type, the survey item types comprising information survey items and question survey items;
• correlating the request for the survey with a particular client and a particular customer;
• generating a survey by selecting a first selection of survey items corresponding to the particular client and the particular customer;
• transmitting the survey to an embedded survey and analytics client (ESAC) on a server computing device associated with the particular customer;
• embedding, by the ESAC, the survey into an electronic communication;
• transmitting the electronic communication to the client;
• receiving, at the ESAS, a plurality of responses, each response corresponding to a specific survey item of the first selection of survey items;
• analyzing, by the ESAS, the plurality of responses to produce survey results;
• and
• transmitting the survey results to the customer.