Social Net Advocacy for Providing Categorical Analysis of User Generated Content
AssigneeDell Products L.P.
InventorsShesha Shah, Rajiv Narang, Munish Gupta
Life of this patent
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Abstract
A method and system are disclosed for providing categorical analysis of user interactions within a social media environment. Social media interactions are monitored, collected, and processed to generate social network advocacy (SNA) analyses, which are in turn processed to categorize associated SNA data into predetermined SNA categories. Analysis operations are then performed on the resulting categorized SNA data to generate an SNA value for each of the SNA categories, along with associated statistical analyses, which are then used to provide the basis for proactive marketing response responses within one or more social media environments.
Claims20
A computer-implementable method for providing categorical analysis of user interactions within a social media environment, comprising:
- receiving a first set of social network advocacy (SNA) data associated with a first conversation conducted within a social media environment;
- processing the first set of SNA data to generate a first set of SNA analysis data;
- processing the first set of SNA data and the first set of SNA analysis data to generate a set of first SNA data subsets;
- performing a first set of association operations to associate individual first SNA data subsets with individual SNA categories of a set of SNA categories;
- and
- processing the individual first SNA data subsets associated with each individual SNA category to generate a first set of SNA category values respectively corresponding to the individual SNA categories.
A system comprising:
- a processor;
- a data bus coupled to the processor;
- and
- a computer-usable medium embodying computer program code, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
- receiving a first set of social network advocacy (SNA) data associated with a first conversation conducted within a social media environment;
- processing the first set of SNA data to generate a first set of SNA analysis data;
- processing the first set of SNA data and the first set of SNA analysis data to generate a set of first SNA data subsets;
- performing a first set of association operations to associate individual first SNA data subsets with individual SNA categories of a set of SNA categories;
- and
- processing the individual first SNA data subsets associated with each individual SNA category to generate a first set of SNA category values respectively corresponding to the individual SNA categories.
A non-transitory, computer-readable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
- receiving a first set of social network advocacy (SNA) data associated with a first conversation conducted within a social media environment;
- processing the first set of SNA data to generate a first set of SNA analysis data;
- processing the first set of SNA data and the first set of SNA analysis data to generate a set of first SNA data subsets;
- performing a first set of association operations to associate individual first SNA data subsets with individual SNA categories of a set of SNA categories;
- and
- processing the individual first SNA data subsets associated with each individual SNA category to generate a first set of SNA category values respectively corresponding to the individual SNA categories.
Dependencies are inferred from the claim text.