Search engine optimization with secured search
AssigneeBrightedge Technologies, Inc.
InventorsLemuel S. Park, Lennon Liao, Sammy Yu, Jimmy Yu
Life of this patent
Estimating the term…
Abstract
One example includes a method of attributing revenue to keywords for an entity having an entity website. The method may include obtaining the keywords used in a secured search on a search engine that result in a visit to an entity website and determining a position or rank of a webpage of the website on a search results page resulting from searching the keyword. The method may further include estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword.
Claims22
A method for determining revenue attributable to keywords used in a secured search, the method comprising:
- obtaining a keyword used in a secured search that resulted in a visit to a website;
- determining a position of a webpage of the website on a search results page resulting from searching the keyword;
- and
- estimating, based on the position of the webpage, a number of visits to the website that result from secured searches of the keyword.
The method of claim 11, further comprising generating a report indicating the aggregate revenue value of the keyword.
A method for determining revenue attributable to keywords used in a secured search, comprising:
- obtaining SEO data including a keyword used in the secured search that resulted in visits to a website and at least one revenue attribution metric;
- determining a rank of a webpage of the website on a search results page resulting from searching the keyword;
- estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword;
- and
- generating a report indicating an aggregate value of the keyword, the report being based on the obtained SEO data and the estimation of the number of visits to the website.
A computer readable medium encoded with a computer program having computer-executable instructions for causing a computing system to perform operations for determining revenue attributable to keywords used in a secured search, the operations comprising:
- obtaining SEO data including a keyword used in the secured search that resulted in visits to a website, a predetermined value of the keyword to the website, and a percentage value assigned to the rank of a webpage of the website;
- determining a rank of a webpage of the website on a search results page resulting from searching the keyword;
- and
- estimating a number of visits to the website that result from secured searches of the keyword based on the number of searches performed during a period within the search engine using the keyword and a predetermined percentage value based on the rank of the webpage.
Dependencies are inferred from the claim text.