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US 2013/0173400 A1Published application
Audience-driven real-time advertising system
OwnerJames Richard Koornneef, Aleksandar Sreten Zivkovicinventors
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OwnerJames Richard Koornneef, Aleksandar Sreten Zivkovicinventors
Estimating the term…
A server system for providing advertising to a user device, comprising: a memory; a processor operable to: receive messages from advertisers comprising advertising content for displaying on the device; send an advertising content removal offer to the device; determine an advertisement removal bid from the device; send advertising content to the device where the determined advertisement removal bid is a failing bid to remove the advertising content; refrain from sending the advertising content to the device where the server system is a successful bid; and store the advertisement removal bid. A computer implemented method of handling advertising, comprising: receiving messages from advertisers; sending an advertising removal offer to a device; determining an advertisement removal bid; sending advertising content on receiving a failing bid and refraining from sending advertising content on receiving a successful bid. A computer readable media containing computer executable instructions for the server system
A server system for providing advertising to a user device, comprising:
A computer implemented method of handling advertising, comprising:
A computer readable media containing computer executable instructions, which, when executed by a processor of a server system, cause said server system to:
Dependencies are inferred from the claim text.