Search Engine Menu-based Advertising
AssigneeMicrosoft Corporation
InventorsTaifeng Wang, Tie-Yan Liu
Life of this patent
Estimating the term…
Abstract
Implementations for providing menu-based advertising are disclosed. A search engine front-end determines non-search engine information pages that are relevant to the user input based on user input entered into a search query field on a search page. A suggestion menu is caused to be displayed on a search page. The suggestion menu includes interactive elements that are interactive to cause a client device to retrieve the non-search engine information pages associated with the interactive elements. The interactive elements may be advertisements, and the suggestion menu may also be used to display search query suggestions.
Claims20
A method, comprising:
- receiving user input entered into a search query field of a search page displayed on a client device;
- determining a non-search engine information page that is relevant to the user input;
- and
- causing, responsive to the user input, a suggestion menu to be displayed on the search page, the suggestion menu including an interactive element that is user-interactive to cause the client device to retrieve the non-search engine information page for display on the client device.
A system for displaying advertisements on a client device, the system comprising:
- memory;
- one or more processors
- a query suggestion module stored on the memory and executable by the one or more processors to provide one or more search query suggestions based on user input entered into a search query field of a client device and a look-up to a query suggestion database;
- an advertisement selection module stored on the memory and executable by the one or more processors to select, responsive to the user input, an advertisement selectable to cause the client device to retrieve a non-search engine information page that is relevant to the user input;
- and
- a feedback module stored on the memory and executable by the one or more processors to cause display of a suggestion menu on the client device, a first portion of the suggestion menu including the one or more search query suggestions and a second portion of the suggestion menu including the advertisement.
Computer-readable storage media comprising a plurality of programming instructions that are executable by one or more processors of a computing system to cause the computing system to:
- select one or more search query suggestions based at least in part on user input entered into a search query field in a search engine home page displayed on a client device;
- determine a non-search information page that is relevant to the user input;
- and
- cause display, on the search engine home page on the client device, of a suggestion menu that includes the one or more search query suggestions and an interactive element that is selectable to cause the client device to retrieve the non-search information page.
Dependencies are inferred from the claim text.