Paid promotional tags

A system comprising:

• at least one processor of a machine;
• and
• modules comprising instructions that are executable by the at least one processor, the modules comprising:
• a tag management module to:
• receive an instruction to associate a listing with a tag specifying an attribute, the instruction comprising a listing identifier identifying the listing and a tag identifier identifying the tag, and
• initiate a payment process to enable a user to pay for associating the listing with the tag;
• a listing management module to associate the listing with the tag by storing an association of the listing identifier with the tag identifier;
• and
• a listing identification module to identify the listing as one listing of a plurality of listings to be published based on at least one tag associated with the listing.

A non-transitory machine-readable medium having instructions that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:

• receiving an instruction to associate a listing with a tag specifying an attribute, the instruction comprising a listing identifier identifying the listing and a tag identifier identifying the tag;
• initiating a payment process to enable a user to pay for associating the listing with the tag;
• associating the listing with the tag by storing an association of the listing identifier with the tag identifier;
• and
• identifying the listing as one listing of a plurality of listings to be published based on at least one tag associated with the listing.