Customizing offers based on the opportunity cost of the user

Abstract

Embodiments of the present invention relate to systems, apparatus, methods and computer program products for providing users customized offers that reflect the user's opportunity cost associated with accepting the offer. In this regard, the customized offers may include additional savings, in terms of an additional discount, percentage-off or other incentive, to account for the user's specific transportation costs, time costs and the like. In additional embodiments the customization accounts for the user's propensity for accepting offers and adjusts the offer discount, percentage-off or other incentive based on their historical acceptance rates. By customizing the offers to account for opportunity costs, and in some embodiments historical offer acceptance rates, the present invention serves to increase offer acceptance, thereby benefiting the program provider and/or the merchants offering the offers/deals.

Dependencies are inferred from the claim text.