Method and system for marketing and sales promotion
OwnerJesse D. Adelaarinventor
Life of this patent
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Abstract
Marketing and sales promotion support is provided to a plurality of participating brick and mortar establishments by maintaining on a server a database of customers' shopping behavior. When a customer enters the premises of one of those establishments, promotional offerings are pushed from the server to a wireless mobile device, such as a smartphone, in the possession of the customer, the content of the offerings being determined from information in the database related to the customer's prior shopping behavior. The customer behavior during the current visitation is used to update the database information related to him.
Claims21
A method for providing marketing and sales promotion support to a plurality of participating brick and mortar establishments, comprising the steps of:
- maintaining on a server a database of customers' shopping behavior;
- when a customer enters the premises of one of the establishments, pushing at least one promotional offering related to the one establishment to a wireless, computerized mobile device in the possession of the entering customer, the content of the offering being determined from information in the database related to the customer's prior shopping behavior;
- and
- updating the database based on the entering customer's behavior while on the premises.
A method for providing marketing and sales promotion support to a plurality of participating brick and mortar establishments, comprising the steps of:
- maintaining accessible to a server a map of all product locations on the premises of one of the establishments;
- receiving at the server a shopping list of products to be purchased at the one establishment by one customer;
- at the server, re-ordering the shopping list based on the location of products on the premises so as to obtain the shortest path through the premises;
- and
- generating directions for the one customer to traverse the premises along the shortest path.
A method for providing marketing and sales promotion support to a plurality of participating brick and mortar establishments, comprising the steps of:
- providing one customer with a wireless mobile device including means permitting the location of the one customer to be detected;
- detecting when the one customer is in the vicinity of one of the establishments;
- and
- pushing at least one promotional offering related to the one establishment to the one customer's mobile device, the offering being designed to lure the customer into the establishment.
A method comprising registering a handheld mobile device at a location having a computer system, if the computer system does not recognize the mobile device, causing the device to connect to a wireless network at the location and download an application program, if the computer system recognizes the device, launching the application to connect to an application program for providing customized offers to a user of said mobile device.
Dependencies are inferred from the claim text.