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AssigneeChegg, Inc.
InventorsVincent Le Chevalier, Brent S. Tworetzky, Charles F. Geiger
Estimating the term…
Users of an education digital reading platform are provided with advertisements based on their user data. The offers are provided in a course material, such as a textbook, wherein the textbook is identified from a course syllabus. The course material is analyzed to identify ad regions wherein an advertisement may be placed, including embedded ad regions within a course material page and supplement ad regions around a course material page. In addition, predictive data suggesting a user activity in the future may be identified from a course syllabus and opportunistic data providing a current user activity may be used to select advertisements to display to the user. The selected advertisements are mapped to the embedded and supplement ad regions and sent to the user, wherein the selected advertisements are displayed to the user based on the mapping.
A method of electronic content management and delivery, the method comprising:
A computer-readable storage medium storing executable computer program instructions for electronic content management and delivery, the computer program instructions comprising instructions for:
The computer-readable medium of claim 12, wherein the available ad regions comprise supplement ad regions surrounding a page of the course material.
The computer-readable medium of claim 12, wherein, the available ad regions comprise embedded ad regions within a page of the course material.
Dependencies are inferred from the claim text.