Method Of, And System For, Authenticating And Custom Marketing Products In Response To Their Authentication
AssigneeZortag, Inc.
InventorsSatya Prakash SHARMA, Jerome Swartz
Life of this patent
Estimating the term…
Abstract
Authentication information and product identification information associated with a product are captured by a portable interrogation device held and operated by a user. An authentication server determines from the captured authentication information whether the product is genuine or counterfeit. In response to the authentication, a marketing server identifies the product from the captured product identification information, and sends customized transactional information about the product to the device.
Claims23
A method of authenticating and custom marketing a product, comprising:
- capturing authentication information and product identification information associated with the product with an interrogation device operated by a user;
- authenticating the product from the captured authentication information as being genuine or counterfeit;
- identifying the product from the captured product identification information;
- and
- sending transactional information about the identified product in response to the authenticating.
A system for authenticating and custom marketing a product, comprising:
- an interrogation device operated by a user and operative for capturing authentication information and product identification information associated with the product;
- an authentication server for authenticating the product from the captured authentication information as being genuine or counterfeit;
- a marketing server for identifying the product from the captured product identification information, and for sending transactional information about the identified product in response to operation of the authentication server;
- and
- a gateway server for directing the captured authentication information to the authentication server, and for directing the captured product identification information to the marketing server.
A system for authenticating and custom marketing a product, comprising:
- an image capture device held by a user and operative for capturing return light from the product as an image, and for processing the image to generate captured authentication information and captured product identification information associated with the product;
- an authentication server for determining that the product is genuine when the captured authentication information matches a reference authentication signature for the product, and for determining that the product is counterfeit when the captured authentication information does not match the reference authentication signature for the product;
- a marketing server for identifying the product from the captured product identification information, and for sending one type of the transactional information about the identified product from a product manager to the device when the authentication server has determined that the identified product is genuine, and for sending a different type of the transactional information about the identified product from the product manager to the device when the authentication server has determined that the identified product is counterfeit;
- and
- a gateway server having an extraction module for extracting the captured authentication information from the image, and for directing the captured authentication information to the authentication server, and for directing the captured product identification information to the marketing server.
Dependencies are inferred from the claim text.