Conversion attribution for earned media
OwnerTal Hasson, Nir Cohen +1inventors
InventorsTAL HASSON, Nir Cohen, Yuval Lavi
Life of this patent
Estimating the term…
Abstract
Tracking a path to conversion by receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user.
Claims54
A method for tracking a path to conversion, the method comprising:
- receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object;
- receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object;
- and
- associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user.
A system for tracking a path to conversion, the system comprising:
- a tracking manager configured to
- receive, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, and
- receive, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object;
- and
- a conversion manager configured to associate with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user.
A computer program product for tracking a path to conversion, the computer program product comprising:
- a computer-readable storage medium;
- and
- computer-readable program code embodied in the computer-readable storage medium, wherein the computer-readable program code is configured to
- receive, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object,
- receive, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and
- associate with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user.
Dependencies are inferred from the claim text.