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US 2013/0173379 A1Published application
Estimating Off-Line Advertising Impressions
AssigneeGoogle Inc.
InventorsJohn B. Park, Chad E. Steelberg, Ryan S. Steelberg, Russell K. Ketchum
Life of this patent
Estimating the term…
Abstract
A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.
Claims1
A computer-implemented method comprising:
- detecting that an advertisement has been aired by a broadcast station;
- monitoring a network for a duration subsequent to the airing of the advertisement for network activity attributable to the airing of the advertisement;
- and
- developing a quantitative relationship between the network activity and a number of listeners of the advertisement.
1 more element
Dependencies are inferred from the claim text.