# US 2013/0160047 A1 · System and method for enhanced advertising in a video content network

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- Number: US 2013/0160047 A1
- Document ID: US20130160047A1
- Status: Published application
- Kind: A1
- Application number: 13/666,029
- Filed: 2012-11-01
- Published: 2013-06-20
- Earliest claimed: 2008-11-10
- Assignees: Time Warner Cable Inc.
- Inventors: Kreig DuBose
- Web page: https://patentgrep.com/patent/US20130160047A1

## CPC

- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- H04N 7/165: {Centralised control of user terminal (subsequent to an upstream request signal H04N7/17345); Registering at central (by two-way working H04N7/17309)}
- H04N 21/26258: {for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list (retrieval of multimedia data based on playlists G06F16/40)}
- H04N 21/44016: {involving splicing one content stream with another content stream, e.g. for substituting a video clip}
- H04N 21/6543: for forcing some client operations, e.g. recording {(remote booting in general G06F9/4416)}
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

A video content network having a plurality of program channels is operated, and a target time slot for an enhanced advertisement is identified. At least some of the plurality of program channels have programs scheduled during the target time slot. The target time slot is signaled to a plurality of terminals connected to the video content network. Each of the terminals is viewing a given one of the program channels prior to the signaling. Responsive to the signaling, the programs scheduled during the target time slot are effectively paused at a program time corresponding to a beginning of the time slot, and the enhanced advertisement is caused to be displayed on the terminals. Responsive to an end of the enhanced advertisement, the programs scheduled during the target time slot are resumed at the program time corresponding to the beginning of the time slot. Thus, substantially all viewers of the video content network during the target time slot are exposed to the enhanced advertisement regardless of which of the plurality of program channels the viewers were watching during the target time slot.

## Claims

### Claim 1

A method, substantially as disclosed herein.

### Claim 2

An apparatus, substantially as disclosed herein.

### Claim 3

A computer program product, substantially as disclosed herein.