# US 2013/0159883 A1 · System and method of sharing information in an online social network

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- Number: US 2013/0159883 A1
- Document ID: US20130159883A1
- Status: Published application
- Kind: A1
- Application number: 13/572,312
- Filed: 2012-08-10
- Published: 2013-06-20
- Earliest claimed: 2011-08-11
- Assignees: Gface GmbH
- Inventors: Cevat Yerli
- Web page: https://patentgrep.com/patent/US20130159883A1

## CPC

- G06Q 30/0255: {based on user history}
- G06Q 10/42: Determination of affinities or common interests between users
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0277: {Online advertisement}
- H04L 65/403: Arrangements for multi-party communication, e.g. for conferences (data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

Sharing information in an online social network, comprising data mining by analyzing a first user profile and a plurality of other user profiles for finding shared interests among the users of said profiles; selecting from the found shared interests a set of shared interests; displaying at the graphical user interface of the first user the profile of at least one of the other users sharing said set of selected shared interests; and displaying at the graphical user interface a list of the shared interests from the selected set.

## Claims

### Claim 1

A method of sharing information in an online social network, comprising:
data mining by analyzing a first user profile and a plurality of other user profiles for finding shared interests among the users of said profiles;
selecting from the found shared interests a set of shared interests;
displaying at a graphical user interface of a first user the user profile of at least one of the other users sharing said set of selected shared interests; and
displaying at the graphical user interface a list of the shared interests from the selected set.

### Claim 2 (depends on 1)

The method of claim 1, further comprising displaying at the graphical user interface of a second user, in particular of a second user who wants to advertise via the social network, a list of interests of at least one other user or a group of other users, the list enabling the user to compare interests of the at least one other user or the group without connection to interests of the second user.

### Claim 3 (depends on 1)

The method of claim 1, further comprising displaying at the graphical user interface of the first user a list of suggested activities to be chosen by the first user for contacting a user of at least one of the other displayed user profiles.

### Claim 4 (depends on 1)

The method of claim 1, further comprising:
selecting an advertisement relating to said selected shared interests; and
displaying said advertisement at the graphical user interface of the first user.

### Claim 5 (depends on 1)

The method of claim 1, wherein data mining comprises at least one of:
analyzing of static data stored in the user profiles;
analyzing of actual behavior of the first user and/or of the other users; and
analyzing of input data entered by the first user and/or by the other users.

### Claim 6 (depends on 1)

The method of a claim 1, wherein selecting the set of shared data comprises selecting from the found shared interests only those interests which each are shared by a minimum number of users.

### Claim 7 (depends on 1)

The method of claim 1, wherein displaying the profile of at least one of the other users comprises displaying at first the profiles of those other users who share the most interests with the first user.

### Claim 8

A system for sharing information in an online social network, comprising:
processing means for data mining by analyzing a first user profile and a plurality of other user profiles for finding shared interests among the users of said profiles;
selecting means for selecting from the found shared interests a set of shared interests;
displaying means for displaying at a graphical user interface of a first user the user profile of at least one of the other users sharing said set of selected shared interests, and for displaying at the graphical user interface a list of the shared interests from the selected set.

### Claim 9

A method to target advertisements toward a group of two or more users that are yet unconnected and to increase the chance to connect these users, in particular to stimulate a connection, the method including bringing the interest of the other users to the attention of the single user, and thus increase the value of the possible new connection to the other user.

### Claim 10 (depends on 9)

The method of claim 9, wherein at least some of the users are connected already via a deeper link to the other users, the method further including offering knowledge about the shared interests between the users.
