# US 2013/0159507 A1 · Systems and methods for influence of a user on content shared via 7 encoded uniform resource locator (url) link

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- Number: US 2013/0159507 A1
- Document ID: US20130159507A1
- Status: Published application
- Kind: A1
- Application number: 13/332,098
- Filed: 2011-12-20
- Published: 2013-06-20
- Earliest claimed: 2011-12-20
- Assignees: Bitly, Inc.
- Inventors: Hilary Mason; Peter Stern
- Web page: https://patentgrep.com/patent/US20130159507A1

## CPC

- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06F 16/90335: {Query processing}
- G06Q 10/10: Office automation; Time management
- G06Q 10/44: Identification of trends within social networks, e.g. identification of trending topics
- G06Q 10/46: Determination of level of influence of users within social networking services
- G06F 16/00: Information retrieval; Database structures therefor; File system structures therefor
- G06Q 50/00: Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism (healthcare informatics G16H)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

The present disclosure is directed to systems and methods for measuring influence of a user may identify what level of engagement the user drives to content when the user shares content with other users, such as via encoded links. A high influencer may be a user who drives a high level of engagement with content when the user shares content. A low influencer may be a user who does not drive a high level of engagement, or otherwise drives a low level of engagement with content when the user shares content.

## Claims

### Claim 1

A method for tracking influence of a user on content shared via encoded uniform resource locator (URL) links, the method comprising:
(a) receiving, by a server, identification of a user for each of a plurality of encoded uniform resource locator (URL) links;
(b) identifying, by the server, a plurality of keywords from content identified by each encoded URL link;
(c) determining, by the server, a number of actions via a plurality of users that decoded each encoded URL link of the plurality of encoded URL links of the user; and
(d) storing, by the server, in a profile of the user, information on the one or more keywords and the number of actions.

### Claim 2 (depends on 1)

The method of claim 1, wherein step (a) further comprises receiving, by the server, one or more requests from the user to encode one or more the plurality of encoded URL links.

### Claim 3 (depends on 1)

The method of claim 1, wherein step (a) further comprises identifying, by the server, the user via one of a cookie or a user account with the server.

### Claim 4 (depends on 1)

The method of claim 1, wherein step (b) further comprises identifying, by the server, the plurality of keywords from the content identified by the decoded URL links based on one or more of the following: text, phrases and meta-data.

### Claim 5 (depends on 1)

The method of claim 1, wherein step (c) further comprises determining, by the server, the plurality of actions of the plurality of users on the encoded URLs links from one or more cookies associated with each of the plurality of users.

### Claim 6 (depends on 1)

The method of claim 1, wherein step (c) further comprises receiving, by the server, identification of the plurality of actions of the plurality of users comprising forwarding by each of the plurality of the users an encoded URL link.

### Claim 7 (depends on 1)

The method of claim 1, wherein step (c) further comprises receiving, by the server, identification of the plurality of actions of the plurality of users comprising sharing by each of the plurality of the users an encoded URL link in one or more social networking sites.

### Claim 8 (depends on 1)

The method of claim 1, wherein step (c) further comprises receiving, by the server, a request for a relevance score for the user and a keyword.

### Claim 9 (depends on 8)

The method of claim 8, further comprising generating, by the server, the relevance score responsive to the request and one of up weighting or down weighting the relevance score based on the profile of the user.

### Claim 10 (depends on 8)

The method of claim 8, further comprising generating, by the server, the relevance score responsive to the request and generating the relevance score based on the profile of the user and the profiles of users who decoded the encoded URL links of the user.

### Claim 11

A system for tracking influence of a user on content shared via encoded uniform resource locator (URL) links, the system comprising:
a server receiving identification of a user for each of a plurality of encoded uniform resource locator (URL) links;
a content extractor identifying a plurality of keywords from content identified by each encoded URL link;
a click tracker determining a number of actions via a plurality of users that decoded each encoded URL link of the plurality of encoded URL links of the user; and
wherein the server stores in a profile of the user information on the one or more keywords and the number of actions.

### Claim 12 (depends on 11)

The system of claim 11, wherein the server receives one or more requests from the user to encode one or more of the plurality of encoded URL links.

### Claim 13 (depends on 11)

The system of claim 11, wherein the server identifies the user via one of a cookie or a user account with the server.

### Claim 14 (depends on 11)

The system of claim 11, wherein the content extractor identifies the plurality of keywords from the content identified by the decoded URL links based on one or more of the following: text, phrases and meta-data.

### Claim 15 (depends on 11)

The system of claim 11, wherein the click tracker determines the plurality of actions of the plurality of users on the encoded URLs links from one or more cookies associated with each of the plurality of users.

### Claim 16 (depends on 11)

The system of claim 11, wherein the plurality of actions of the plurality of users comprises forwarding by each of the plurality of the users an encoded URL link.

### Claim 17 (depends on 11)

The system of claim 11, wherein the plurality of actions of the plurality of users comprises sharing by each of the plurality of the users an encoded URL link in one or more social networking sites.

### Claim 18 (depends on 11)

The system of claim 11, wherein the server receives a request for a relevance score for the user and a keyword.

### Claim 19 (depends on 18)

The system of claim 18, wherein a relevance score generates the relevance score responsive to the request and one of up weights or down weights the relevance score based on the profile of the user.

### Claim 20 (depends on 18)

The system of claim 18, wherein a relevance score generates, responsive to the request, the relevance score based on the profile of the user and the profiles of users who decoded the encoded URL links of the user.