# US 2013/0159474 A1 · Target advertising using wireless node location-based data

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- Number: US 2013/0159474 A1
- Document ID: US20130159474A1
- Status: Published application
- Kind: A1
- Application number: 13/769,367
- Filed: 2013-02-17
- Published: 2013-06-20
- Earliest claimed: 2007-02-21
- Inventors: John Almeida
- Web page: https://patentgrep.com/patent/US20130159474A1

## CPC

- G06F 15/173: using an interconnection network, e.g. matrix, shuffle, pyramid, star, snowflake
- G06F 16/9535: Search customisation based on user profiles and personalisation
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A method for targeting advertisings to users through a wireless node by supplying requested content plus related content based on wireless location data and optionally based on user profile information, with previously viewed content, and with user surfing history.

## Claims

### Claim 1

A method of supplying content to a user where the content is targeted to the wireless location-based data, the method comprising the steps of:
providing a server computer comprising a non-transitory storage medium;
enabling access to the server computer through a wireless node, the wireless node comprising location based data;
the server computer receiving a request for first content from a client computer accessing the server computer through the wireless node;
the server computer storing the location-based data of the wireless node on the non-transitory storage medium, said storing taking place upon access of the server computer by the client computer through the wireless node;
the server computer relating a second content to the wireless node location based data; and
the server computer transmitting the first content and the second content to the client computer.

### Claim 2 (depends on 1)

The method according to claim 1, wherein the location-based data is selected from the group consisting of: zip code; city; longitude and latitude locations; city; street; identification code; and site identification.

### Claim 3 (depends on 1)

The method according to claim 1, further comprising the steps of: the server computer storing user's profiling data for a user at the client computer; and the server computer identifying the second content based on a relationship to the user's profiling data.

### Claim 4 (depends on 1)

The method according to claim 1, further comprising the steps of: the server computer storing user's surfing history for a user at the client computer; and the server computer identifying the second content based on a relationship to the user's surfing history.

### Claim 5 (depends on 1)

The method according to claim 1, further comprising the steps of: the server computer storing user's previously viewed content for a user at the client computer; and the server computer identifying the second content based on a relationship to the user's previously viewed content.

### Claim 6

A method comprising supplying second content to a user where the second content is related to wireless location data, the method further comprising the steps of:
providing a first computer connected to a wireless node or comprising the wireless node;
enabling a client computer to request access to first content from the first computer, said request made through the wireless node;
the wireless node receiving the first content from a hosting computer; and
the first computer inserting second content into the first content while the first content is in transit through the wireless node to the client computer.

### Claim 7

A method comprising supplying second content to a user operating a client computer where the second content is related to wireless location data, the method further comprising the steps of:
providing a first computer connected to a wireless node or comprising the wireless node;
enabling a client computer to request access to first content, said request made through the wireless node;
the wireless node receiving the first content from a hosting computer; and
the first computer performing an action with the first content while the first content is in transit through the wireless node to a client computer, wherein the action is selected from the group consisting of: parsing the first content; indexing the first content; saving the first content; and inserting second content into the first content.