# US 2013/0159463 A1 · Method and system for targeted transmission of content

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- Number: US 2013/0159463 A1
- Document ID: US20130159463A1
- Status: Published application
- Kind: A1
- Application number: 13/722,832
- Filed: 2012-12-20
- Published: 2013-06-20
- Earliest claimed: 2011-12-20
- Assignees: Frisco Smartapps, LLC
- Inventors: Richard Gary BENTLEY; Timothy Joseph Aranki
- Web page: https://patentgrep.com/patent/US20130159463A1

## CPC

- H04L 67/10: in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46)
- H04L 67/306: User profiles
- H04W 4/021: Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
- H04W 4/12: Messaging; Mailboxes; Announcements
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)

## Abstract

Methods and systems for targeted transmission of content to recipients located within a geographic area, based on preferences expressed by the recipients of the messages, without using pre-segmented shapes or forms to define the geographic area. The targeted content is transmitted to recipients located within a geographic area and to recipients who enter into the geographic area during the lifetime of the transmission. The targeted content is transmitted once to each recipient.

## Claims

### Claim 1

A computer-assisted method for targeted transmission of content, the computer comprising a processor, the method comprising:
receiving a user preference from a user of a mobile device;
receiving a geolocation of the user; and
transmitting, via the processor, content corresponding to the user preference, the content having a predetermined lifetime, to the mobile device, if the user is located, based on the geolocation of the user, within a geodetic threshold during the lifetime of the content.

### Claim 2 (depends on 1)

The method of claim 1, further comprising:
alerting the user of the transmitted content.

### Claim 3 (depends on 1)

The method of claim 1, wherein the transmitting is recorded in a memory of the computer.

### Claim 4 (depends on 1)

The method of claim 1, wherein the content is transmitted to the user if it was not previously transmitted to the user.

### Claim 5 (depends on 1)

The method of claim 1, further comprising:
evaluating an effect of the transmitted content on the user; and
optimizing a delivery time and the predefined geographic area based on the evaluating.

### Claim 6 (depends on 1)

The method of claim 1, wherein the geodetic threshold is a two-dimensional area.

### Claim 7 (depends on 1)

The method of claim 1, wherein the geodetic threshold is a three-dimensional area.

### Claim 8

A computer-assisted method for targeted transmission of content, the computer comprising a processor, the method comprising:
receiving a user preference from a user of a mobile device;
receiving a geolocation of the user;
determining, via the processor, whether content corresponding to the user preference exists and has not expired;
if content corresponding to the user preference exists and has not expired, determining whether the user is located within a geodetic threshold based on the geolocation of the user; and
if the user is located within the geodetic threshold, transmitting the content to the user.

### Claim 9 (depends on 8)

The method of claim 8, further comprising:
alerting the user of the transmitted content.

### Claim 10 (depends on 8)

The method of claim 8, wherein the content is transmitted to the user if it was not previously transmitted to the user.

### Claim 11 (depends on 8)

The method of claim 8, further comprising:
evaluating an effect of the transmitted content on the user; and
optimizing a delivery time and the predefined geographic area based on the evaluating.

### Claim 12

A system for targeted transmission of content comprising:
a publisher; and
a message publication, management and delivery module (MPMDM), wherein:
a user preference is received from a user of a mobile device at the MPMDM;
a geolocation of the user is received at the MPMDM; and
a content provided by the publisher, having a predetermined lifetime, is transmitted by the MPMDM to the mobile device if it corresponds to the user preference and if the user is located, based on the geolocation of the user, within a predefined geographic area during the lifetime of the transmitted content.

### Claim 13

A system for targeted transmission of content comprising:
a module for receiving a user preference from a user of a mobile device;
a module for receiving a geolocation of the user;
a module for determining whether content corresponding to the user preference exists and has not expired;
a module for determining whether the user is located within a geodetic threshold based on the geolocation of the user, the determination being made if content corresponding to the user preference exists and has not expired; and
a module for transmitting the content to the user if the user is located within the geodetic threshold.

### Claim 14

A system for targeted transmission of content comprising:
a processor;
a user interface functioning via the processor; and
a repository accessible by the processor; wherein
a user preference from a user of a mobile device is received;
a geolocation of the user is received;
a determination is made, via the processor, whether content corresponding to the user preference exists and has not expired;
if content corresponding to the user preference exists and has not expired, a determination is made whether the user is located within a geodetic threshold based on the geolocation of the user; and
if the user is located within the geodetic threshold, the content is transmitted to the user.

### Claim 15 (depends on 14)

The system of claim 14, further comprising:
a module for alerting the user of the transmitted content.

### Claim 16 (depends on 14)

The system of claim 14, wherein the content is transmitted to the user if it was not previously transmitted to the user.

### Claim 17

A system for targeted transmission of content comprising:
a processor;
a user interface functioning via the processor; and
a repository accessible by the processor; wherein
a user preference from a user of a mobile device is received;
a geolocation of the user is received; and
content having a predetermined lifetime and corresponding the user preference is transmitted to the mobile device via the processor, if the user is located, based on the user's geolocation, within a geodetic threshold during the lifetime of the content.

### Claim 18 (depends on 17)

The system of claim 17, wherein the content is transmitted to the user if it was not previously transmitted to the user.

### Claim 19

A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to perform targeted transmission of content, the control logic comprising:
computer readable program code means for receiving a user preference from a user of a mobile device;
computer readable program code means for receiving a geolocation of the user; and
computer readable program code means for transmitting, via the processor, content corresponding to the user preference, the content having a predetermined lifetime, to the mobile device, if the user is located, based on the geolocation of the user, within a geodetic threshold during the lifetime of the content.

### Claim 20

A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to perform targeted transmission of content, the control logic comprising: computer readable program code means for receiving a user preference from a user of a mobile device;
computer readable program code means for receiving a geolocation of the user;
computer readable program code means for determining, via the processor, whether content corresponding to the user preference exists and has not expired;
computer readable program code means for determining whether the user is located within a geodetic threshold based on the geolocation of the user, if content corresponding to the user preference exists and has not expired; and
computer readable program code means for transmitting the content to the user if the user is located within the geodetic threshold.