# US 2013/0159460 A1 · Harnessing naturally occurring characteristics of social networks

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- Number: US 2013/0159460 A1
- Document ID: US20130159460A1
- Status: Published application
- Kind: A1
- Application number: 13/711,533
- Filed: 2012-12-11
- Published: 2013-06-20
- Earliest claimed: 2011-12-16
- Assignees: Mindshare Networks, Inc.
- Inventors: Kenneth Holsinger; McMullen Casey; Justin Foster; Evanson Baiya
- Web page: https://patentgrep.com/patent/US20130159460A1

## CPC

- G06Q 10/40: Business processes related to social networking or social networking services
- H04L 67/10: in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46)
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

The disclosed technology relates to determining characteristics associated with an audience's interactions during an event. The characteristics can be leveraged to harness the natural emotion and interactivity associated with the audiences for use in engaging the audience in commerce and/or improving the audience's overall experience.

## Claims

### Claim 1

A computer implemented method, comprising:
collecting audience data from a plurality of remote data sources;
determining an engagement level based on one or more characteristics associated with the audience data;
generating content based on the engagement level; and
sending at least a portion of the content to one or more of the plurality of data sources.

### Claim 2 (depends on 1)

The method of claim 1 wherein the one or more characteristics associated with the audience data is a real-time indication of one or more audience member's preference for, or participation in, a presently occurring event.

### Claim 3 (depends on 1)

The method of claim 1 wherein the one or more characteristics associated with the audience data is a real-time indication of one or more audience member's preference for, or participation in, a previously occurred event.

### Claim 4 (depends on 2)

The method of claim 2 wherein the event is a venue-centric event.

### Claim 5 (depends on 2)

The method of claim 2 wherein the event is a slide-based presentation.

### Claim 6 (depends on 2)

The method of claim 2 wherein the event is a politically rally.

### Claim 7 (depends on 2)

The method of claim 2 wherein the event is a sporting event.

### Claim 8 (depends on 2)

The method of claim 2 wherein the event is a concert.

### Claim 9 (depends on 1)

The method of claim 1 wherein the engagement level is based on an audience' emotion.

### Claim 10 (depends on 1)

The method of claim 1 wherein the engagement level is based on a response.

### Claim 11 (depends on 1)

The method of claim 1 wherein the engagement level is based on an opinion.

### Claim 12 (depends on 1)

The method of claim 1 wherein at least one of the plurality of sources is a handheld device.

### Claim 13 (depends on 1)

The method of claim 1 wherein at least one of the plurality of sources is a mobile phone.

### Claim 14 (depends on 1)

The method of claim 1 wherein at least one of the plurality of data sources is a tablet.

### Claim 15 (depends on 1)

The method of claim 1 wherein the content has one or more requests for displaying at one or more of the plurality of data sources, wherein the one or more requests is for an answer to a question or a request for audience feedback.

### Claim 16 (depends on 1)

The method of claim 1 wherein the content has one or more advertisements for display at one or more of the plurality of data sources.

### Claim 17 (depends on 1)

The method of claim 1 further comprising tracking attendance at an event based on at least a portion of the collected audience data.

### Claim 18 (depends on 1)

The method of claim 1 further comprising receiving data indicating an acceptance of a product or service offered in the content, or indicating an acceptance of an opt-in question in the content.

### Claim 19 (depends on 1)

The method of claim 1, further comprising, comparing the engagement level to a threshold value, wherein the sending of the content is triggered by the engagement level reaching the threshold value.

### Claim 20

A computer system comprising:
an event management component to determine audience engagement during an event and to send one of a plurality of types of content, wherein the content based on the audience engagement; and
an administrative component to determine, based on the audience engagement, the type of content to send.

### Claim 21 (depends on 20)

The system of claim 20 wherein the event management component is configured to receive audience data, and wherein the audience engagement is based on the audience data.

### Claim 22 (depends on 20)

The system of claim 20 wherein the type of content is an offer for a product and or service. or a slide presentation.

### Claim 23 (depends on 20)

The system of claim 20 wherein the type of content is a slide presentation.

### Claim 24 (depends on 20)

The system of claim 20 wherein the audience engagement is based on an emotional intensity of at least a portion of an audience at the event.

### Claim 25

At least one tangible, computer-readable medium that, when executed by at least one data processing device, determines audience engagement, the computer-readable medium causing a computer to perform a method comprising:
identifying one or more naturally occurring human characteristics in data from one or more plurality of sources;
identifying an engagement value based on at least a portion of the human characteristics;
identifying content to associate with the engagement value; and
sending the content to the one or more plurality of sources.

### Claim 26 (depends on 25)

The computer-readable of claim 25 wherein the one or more naturally occurring human characteristics are based on an emotion of at least one audience member at an event, and wherein the data is received from a computing device configured to be operated by an audience member viewing the event.

### Claim 27

A computer implemented method for determining an offer based on a level of engagement of at least one member of an audience viewing an event, the method comprising:
receiving one or more offers, wherein content of the one or more offers is based on an engagement level determined from at least information associated with an audience member's perception of the event;
displaying the one more offers;
sending an indication of a selected offer for delivery to a remote computing device;
in response to sending the indication of the selected offer, receiving, via the remote computing device, data relating to the selected offer; and
displaying the data.

### Claim 28 (depends on 27)

The method of claim 27 wherein the engagement level is at least one audience member's natural emotion, opinion, answer to a question, amount of energy, or expression of the event, wherein the offer is for a product or service, wherein the indication is an acceptance of the selected offer, and wherein the data includes information regarding the acceptance of the selected offer.

### Claim 29 (depends on 28)

The method of claim 28 wherein the engagement level is based on a plurality of audience members' perceptions of the event.

### Claim 30 (depends on 27)

The method of claim 27 wherein the engagement level is at least one audience member's natural emotion, opinion, answer to a question, amount of energy or expression of the event, wherein the event is a presentation, wherein the offer is a solicitation for answer to a question, poll, survey or request relating to the presentation, and wherein the data relating to the selected offer includes feedback information.

### Claim 31

A server, comprising:
a means for collecting audience data from at least one source associated with a real-time presentation;
a means for determining an engagement level of at least one audience member viewing the real-time presentation, wherein the engagement level is based at least on one or more characteristics associated with the audience data;
a means for generating content based on the engagement level; and
a means for sending the content to the at least one source.

### Claim 32 (depends on 31)

The server of claim 31, wherein the one or more characteristics associated with the audience data is a real-time indication of the at least one audience member's preference for the real-time presentation, and wherein the preference is associated with an audience member's natural emotion, opinion, answer to a question, amount of energy, or expression of the presentation.

### Claim 33

A client, comprising:
a means for sending audience data associated with a presentation;
a means for receiving content based on an engagement level of at least one audience member viewing the presentation, wherein the engagement level is based at least on one or more characteristics associated with the audience data; and
a means for displaying the content.

### Claim 34 (depends on 33)

The client of claim 33, wherein the one or more characteristics associated with the audience data is a real-time indication of the at least one audience member's preference for the presentation, and wherein the preference is associated with an audience member's natural emotion, opinion, answer to a question, amount of energy, or expression of the presentation.