# US 2013/0159343 A1 · Embedded Business Metadata

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- Number: US 2013/0159343 A1
- Document ID: US20130159343A1
- Status: Published application
- Kind: A1
- Application number: 13/768,437
- Filed: 2013-02-15
- Published: 2013-06-20
- Earliest claimed: 2008-10-06
- Assignees: AT&T Intellectual Property 1, L.P.
- Inventors: Zhu Liu; Andrea Basso; Lee Begeja; David C. Gibbon; Bernard S. Renger; Behzad Shahraray
- Web page: https://patentgrep.com/patent/US20130159343A1

## CPC

- G06F 16/951: Indexing; Web crawling techniques
- G06F 16/9537: Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

A methodology is disclosed for improving searches of a distributed Internet network. A distributed Internet network is searched for a particular information type, searching for a field identified using a predetermined identifier indicating that the field comprises information of the particular information type. When the field identified using the predetermined identifier is found, an association of the contents of the field with the search results is made, and repeated using the same predetermined identifier. Information of a particular information type may then be served in a field identified using a predetermined identifier that identifies the field as containing information of the particular information type.

## Claims

### Claim 1

A method for searching for data in a distributed Internet network, the method comprising:
receiving a searching target from a subscriber, the searching target comprising a plurality of target information items and, associated with each target information item, an indication that the target information item is of one of a plurality of particular information types;
receiving a plurality of served information groupings from a plurality of separate information servers located in the distributed Internet network;
searching each of the plurality of served information groupings for fields identified using predetermined identifiers standardized among the separate information servers, the predetermined identifiers indicating that the identified fields comprise information of the particular information types associated with the target information items, the predetermined identifiers included in the served information groupings;
determining that a first field in a first served information grouping is identified using a first predetermined identifier;
determining that a subscription level of the subscriber permits access to the information in the first field;
decrypting the information contained in the first field using a private key;
determining that the first field contains one of the target information items;
associating contents of the first served information grouping with search results; and
transmitting the search results to the subscriber.

### Claim 2 (depends on 1)

The method of claim 1, wherein the distributed Internet network is the World Wide Web.

### Claim 3 (depends on 2)

The method of claim 2, wherein the served information groupings are Web sites.

### Claim 4 (depends on 1)

The method of claim 1, wherein the predetermined identifiers are tags.

### Claim 5 (depends on 1)

The method of claim 1, wherein the predetermined identifiers are markup language tags.

### Claim 6 (depends on 1)

The method of claim 1, wherein the predetermined identifiers are database addresses.

### Claim 7 (depends on 1)

The method of claim 1, wherein the predetermined identifiers are field locations.

### Claim 8 (depends on 1)

The method of claim 1, wherein the particular information types are business characteristics.

### Claim 9 (depends on 1)

The method of claim 1, wherein, for each information grouping, at least one of the identified fields contains fixed geographical information about a business associated with the information grouping.

### Claim 10 (depends on 1)

The method of claim 1, wherein, for each information grouping, at least one of the identified fields contains dynamic information relating to sales promotions of a business associated with the information grouping.

### Claim 11

A non-transitory computer-usable medium having computer readable instructions stored thereon for execution by a processor to perform a method for searching for data in a distributed Internet network, the method comprising:
receiving a searching target from a subscriber, the searching target comprising a plurality of target information items and, associated with each target information item, an indication that the target information item is of one of a plurality of particular information types;
receiving a plurality of served information groupings from a plurality of separate information servers located in the distributed Internet network;
searching each of the plurality of served information groupings for fields identified using predetermined identifiers standardized among the separate information servers, the predetermined identifiers indicating that the identified fields comprise information of the particular information types associated with the target information items, the predetermined identifiers included in the served information groupings;
determining that a first field in a first served information grouping is identified using a first predetermined identifier;
determining that a subscription level of the subscriber permits access to the information in the first field;
decrypting the information contained in the first field using a private key;
determining that the first field contains one of the target information items;
associating contents of the first served information grouping with search results; and
transmitting the search results to the subscriber.

### Claim 12 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein the distributed Internet network is the World Wide Web.

### Claim 13 (depends on 12)

The non-transitory computer-usable medium of claim 12, wherein the served information groupings are Web sites.

### Claim 14 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein the predetermined identifiers are tags.

### Claim 15 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein the predetermined identifiers are markup language tags.

### Claim 16 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein the predetermined identifiers are database addresses.

### Claim 17 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein the predetermined identifiers are field locations.

### Claim 18 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein the particular information types are business characteristics.

### Claim 19 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein, for each information grouping, at least one of the identified fields contains fixed geographical information about a business associated with the information grouping.

### Claim 20 (depends on 11)

The non-transitory computer-usable medium of claim 11, wherein, for each information grouping, at least one of the identified fields contains dynamic information relating to sales promotions of a business associated with the information grouping.
