# US 2013/0159293 A1 · Generating a supplemental description of an entity

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- Number: US 2013/0159293 A1
- Document ID: US20130159293A1
- Status: Published application
- Kind: A1
- Application number: 13/428,412
- Filed: 2012-03-23
- Published: 2013-06-20
- Earliest claimed: 2011-12-19
- Assignees: Linkedln Corporation
- Inventors: Anmol Bhasin; Jiong Wang; Abhishek Gupta; Alexis Pribula; Ramesh Dommeti
- Web page: https://patentgrep.com/patent/US20130159293A1

## CPC

- G06Q 10/40: Business processes related to social networking or social networking services
- G06F 16/24578: {using ranking}
- G06F 16/248: Presentation of query results
- G06F 16/337: {Profile generation, learning or modification}
- G06F 16/9535: Search customisation based on user profiles and personalisation
- G06F 16/9538: Presentation of query results
- G06Q 10/10: Office automation; Time management
- G06Q 10/1053: Employment or hiring
- H04L 67/30: Profiles
- H04L 67/306: User profiles
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

A statistically overrepresented token in the descriptions of users associated with a target entity may be descriptive of the target entity. This may be true regardless of whether a primary description of the entity includes the overrepresented token. Accordingly, the entity description machine may access multiple descriptions of multiple users associated with the target entity. A portion of the multiple descriptions may each include a token descriptive of the target entity and of a subset of the multiple users. The entity description machine may determine that the token is overrepresented among the tokens within the multiple descriptions and generate a supplemental description of the target entity, where the supplemental description includes the overrepresented token. Once the supplemental description is generated, the entity description machine may use the supplemental description in referencing the target entity.

## Claims

### Claim 1

A method comprising:
accessing multiple descriptions that describe multiple users associated with a target entity by a database of entity-user associations,
the multiple descriptions each referencing the target entity,
a portion of the multiple descriptions each including a token descriptive of the target entity and of a subset of the multiple users,
the target entity being described by a primary description from which the token is absent;
determining that the token descriptive of the target entity and of the subset of the multiple users is overrepresented among a plurality of tokens within the multiple descriptions,
the determining being performed by a processor of a machine based on the accessed multiple descriptions of the multiple users associated with the target entity;
generating a supplemental description of the target entity associated with the multiple users,
the supplemental description including the overrepresented token determined based on the accessed multiple descriptions of the multiple users.

### Claim 2 (depends on 1)

The method of claim 1, wherein:
the primary description of the target entity describes the target entity as a business; and
the multiple descriptions describe the multiple users as employees of the business.

### Claim 3 (depends on 1)

The method of claim 1, wherein:
the primary description of the target entity describes the target entity as a first user within a social network; and
the multiple descriptions describe multiple users as further users of the social network that are connected to the first user by the social network.

### Claim 4 (depends on 1)

The method of claim 1, wherein:
the primary description of the target entity describes the target entity as a group of users within a social network; and
the multiple descriptions describe the multiple users as members of the group of users within the social network.

### Claim 5 (depends on 1)

The method of claim 1, wherein:
the primary description of the target entity describes the target entity as an event scheduled within a calendar database; and
the multiple descriptions describe the multiple users as attendees of the event scheduled within the calendar database.

### Claim 6 (depends on 1)

The method of claim 1, wherein:
the primary description of the target entity describes the target entity as a job that is available at a business; and
the multiple descriptions describe the multiple users as applicants to the job that is available at the business.

### Claim 7 (depends on 1)

The method of claim 1, wherein:
the primary description of the target entity describes the target entity as a news article; and
the multiple descriptions describe the multiple users as viewers of the news article.

### Claim 8 (depends on 1)

The method of claim 1, wherein:
the primary description of the target entity describes the target entity as a discussion thread in an online forum; and
the multiple descriptions describe the multiple users as participants in the discussion thread.

### Claim 9 (depends on 1)

The method of claim 1, further comprising:
receiving a plurality of indications of voluntary decisions by the multiple users to be voluntarily associated with the target entity; and
modifying the multiple descriptions of the multiple users based on the received plurality of indications of voluntary decisions,
the modified multiple descriptions describing the multiple users as voluntarily associated with the target entity by the voluntary decisions.

### Claim 10 (depends on 9)

The method of claim 9, wherein:
the modified multiple descriptions includes a profile of a first user among the multiple users, the profile describing the first user as being at least one of:
an employee of a business embodied by the target entity,
a connection of the target entity within a social network,
a member of a group embodied by the target entity,
an attendee of an event embodied by the target entity,
an applicant to a job embodied by the target entity,
a viewer of a news article embodied by the target entity, or
a participant in a discussion thread embodied by the target entity.

### Claim 11 (depends on 1)

The method of claim 1, wherein:
the determining that the token is overrepresented among the plurality of tokens includes performing a statistical analysis of the plurality of tokens within the multiple descriptions of the multiple users associated with the target entity.

### Claim 12 (depends on 11)

The method of claim 11, wherein:
the performing of the statistical analysis includes:
generating a first occurrence model of the token that represents probabilities of occurrence of the token within the multiple descriptions of the multiple users associated with the target entity; and
determining a statistical divergence between the first occurrence model of the token and a reference occurrence model of the token.

### Claim 13 (depends on 12)

The method of claim 12, wherein:
the performing of the statistical analysis includes generating the reference model of the token based on a superset of descriptions that includes the multiple descriptions of the multiple users,
the superset of descriptions describing a plurality of users that includes the multiple users associated with the target entity.

### Claim 14 (depends on 1)

The method of claim 1 further comprising:
presenting a search result that references the target entity based on the generated supplemental description that describes the target entity and includes the overrepresented token descriptive of the target entity and of the subset of the multiple users.

### Claim 15 (depends on 1)

The method of claim 1 further comprising:
ranking a search result that references the target entity based on the generated supplemental description that describes the target entity and includes the overrepresented token descriptive of the target entity and of the subset of the multiple users.

### Claim 16 (depends on 1)

The method of claim 1 further comprising:
providing a recommendation of the target entity based on the generated supplemental description that describes the target entity and includes the overrepresented token descriptive of the target entity and of the subset of the multiple users.

### Claim 17 (depends on 1)

The method of claim 1 further comprising:
providing a suggestion that an author of the primary description of the target entity modify the primary description based on the overrepresented token descriptive of the target entity and of the subset of the multiple users.

### Claim 18

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
accessing multiple descriptions that describe multiple users associated with a target entity by a database of entity-user associations,
the multiple descriptions each referencing the target entity,
a portion of the multiple descriptions each including a token descriptive of the target entity and of a subset of the multiple users,
the target entity being described by a primary description from which the token is absent;
determining that the token descriptive of the target entity and of the subset of the multiple users is overrepresented among a plurality of tokens within the multiple descriptions,
the determining being performed by the one or more processors of the machine based on the accessed multiple descriptions of the multiple users associated with the target entity;
generating a supplemental description of the target entity associated with the multiple users,
the supplemental description including the overrepresented token determined based on the accessed multiple descriptions of the multiple users.

### Claim 19 (depends on 18)

The non-transitory machine-readable storage medium of claim 18, wherein:
the overrepresented token is indicative of at least one of:
a skill possessed by each of the subset of the multiple users and utilized by the target entity,
a location of the subset of the multiple users and of the target entity,
a job title held by the subset of the multiple users and utilized by the target entity,
a school from which the subset of the multiple users graduated, or
an industry in which the subset of the multiple users work and to which the target entity pertains.

### Claim 20

A system comprising:
an access module configured to access multiple descriptions that describe multiple users associated with a target entity by a database of entity-user associations,
the multiple descriptions each referencing the target entity,
a portion of the multiple descriptions each including a token descriptive of the target entity and of a subset of the multiple users,
the target entity being described by a primary description from which the token is absent;
a processor configured by a determination module that configures the processor to determine that the token descriptive of the target entity and of the subset of the multiple users is overrepresented among a plurality of tokens within the multiple descriptions,
the determining being based on the accessed multiple descriptions of the multiple users associated with the target entity;
a generation module configured to generate a supplemental description of the target entity associated with the multiple users,
the supplemental description including the overrepresented token determined based on the accessed multiple descriptions of the multiple users.

### Claim 21 (depends on 20)

The system of claim 20, wherein:
the access module is configured to access the multiple descriptions of the multiple users in response to a search request for which the multiple descriptions are returned as search results,
the overrepresented token being absent from the search request to which the accessing of the multiple descriptions of the multiple users is responsive.