# US 2013/0159101 A1 · Methods for and apparatus for automated sales referrals local to a purchaser > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2013/0159101 A1 - Document ID: US20130159101A1 - Status: Published application - Kind: A1 - Application number: 13/607,750 - Filed: 2012-09-09 - Published: 2013-06-20 - Earliest claimed: 2011-11-17 - Inventors: Robert Davidson; Fanny Chung Davidson; Belinda Womack; Dmitry Korobkov - Web page: https://patentgrep.com/patent/US20130159101A1 ## CPC - G06Q 30/0631: {Recommending goods or services} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract The present invention provides methods and apparatus for associating Emotional Motivators with a Product. The Emotional Motivators associated with the Products are correlated with Emotional Motivators associated with a Purchaser. Advice regarding a Purchase may be provided based upon the correlated Emotional Motivators. ## Claims ### Claim 1 Apparatus for matching products and services emotional motivators, the apparatus comprising: a computerized server in logical communication with a digital communications network; and executable software stored on the server and executable on demand, the software operative with the server to cause the apparatus to: receive a respective digital quantifier rating indicative of a scaled value for each of multiple Emotional Motivators associated with a Product; receive a respective scaled value for each of multiple Emotional Motivators associated with a Person; associate the scaled value for each of the multiple Emotional Motivators associated with a Person with the respective digital quantifier rating indicative of a scaled value for each of multiple Emotional Motivators associated with a Product; transmit one or more recommended Products based upon the association of the scaled value for each of the multiple Emotional Motivators associated with a Person with the respective digital quantifier rating indicative of a scaled value for each of multiple Emotional Motivators associated with a Product; transmit data descriptive of one or more local merchants selling the recommended Product; and transmit a sales incentive artifact for use in conjunction with a purchase of the Product from the one or more of local merchants. ### Claim 2 (depends on 1) The apparatus of claim 1 wherein the software is additionally operative to transmit a discount artifact entitling the Purchaser to a discounted price for one or more of the Products determined to be satisfactory to the Purchaser based upon correlation of Emotional Motivators associated with the Purchaser and Emotional Qualifiers associated with the Purchaser. ### Claim 3 (depends on 2) The apparatus of claim 2 wherein the software is additionally operative to transmit a link to a virtual point of purchase for one or more of the Products determined to be satisfactory to the Purchaser based upon emotional motivators associated with the Purchaser and Emotional Qualifiers associated with the Product determined to be satisfactory to the Purchaser. ### Claim 4 (depends on 2) The apparatus of claim 2 wherein the software is additionally operative to transmit a link to a physical point of purchase for one or more of the Products determined to be satisfactory to the Purchaser based upon emotional motivators associated with the Purchaser and Emotional Qualifiers associated with the Product determined to be satisfactory to the Purchaser, wherein the physical point of purchase transmitted is additionally based upon geographical location of physical point of purchase and the location of the Purchaser. ### Claim 5 (depends on 1) The apparatus of claim 1 wherein the software is additionally operative to transmit data descriptive of emotional motivators associated with the Purchaser. ### Claim 6 (depends on 1) The apparatus of claim 1 wherein the software is additionally operative to transmit data comprising a history of Purchase transactions completed by the Purchaser. ### Claim 7 (depends on 1) The apparatus of claim 1 wherein the software is additionally operative to transmit data descriptive of a history of inputs comprising indications of emotional motivators associated with the Purchaser. ### Claim 8 (depends on 1) The apparatus of claim 1 wherein the software is additionally operative to transmit an indication of how well a software engine designed to quantify emotional motivators is aware of Purchaser preferences based upon emotional motivators. ### Claim 9 (depends on 1) The apparatus of claim 1 wherein the software is additionally operative to transmit data descriptive of emotional motivators associated with the Purchaser. ### Claim 10 (depends on 1) The apparatus of claim 1 wherein the software is additionally operative to transmit emotional qualifiers associated with a Product chosen by the Purchaser. ### Claim 11 A method for matching products and services based upon emotional motivators, the method comprising the steps of: receiving on a computer server a respective digital quantifier rating indicative of a scaled value for each of multiple Emotional Motivators associated with a Product; receiving on the computer server a respective scaled value for each of multiple Emotional Motivators associated with a Person; associating the scaled value for each of the multiple Emotional Motivators associated with a Person with the respective digital quantifier rating indicative of a scaled value for each of multiple Emotional Motivators associated with a Product; transmitting one or more recommended Products based upon the association of the scaled value for each of the multiple Emotional Motivators associated with a Person with the respective digital quantifier rating indicative of a scaled value for each of multiple Emotional Motivators associated with a Product; transmitting data descriptive of one or more local merchants selling the recommended Product; and transmitting a sales incentive artifact for use in conjunction with a purchase of the Product from the one or more of local merchants. ### Claim 12 (depends on 11) The method of claim 11 wherein the method additionally comprises the step of transmitting a discount artifact entitling the Purchaser to a discounted price for one or more of the Products determined to be satisfactory to the Purchaser based upon correlation of Emotional Motivators associated with the Purchaser and Emotional Qualifiers associated with the Purchaser. ### Claim 13 (depends on 12) The apparatus of claim 12 wherein the method additionally comprises the step of transmitting a link to a virtual point of purchase for one or more of the Products determined to be satisfactory to the Purchaser based upon emotional motivators associated with the Purchaser and Emotional Qualifiers associated with the Product determined to be satisfactory to the Purchaser. ### Claim 14 (depends on 12) The apparatus of claim 12 wherein the method additionally comprises the step of transmitting a link to a physical point of purchase for one or more of the Products determined to be satisfactory to the Purchaser based upon emotional motivators associated with the Purchaser and Emotional Qualifiers associated with the Product determined to be satisfactory to the Purchaser, wherein the physical point of purchase transmitted is additionally based upon geographical location of physical point of purchase and the location of the Purchaser. ### Claim 15 (depends on 11) The method of claim 11 wherein the method additionally comprises the step of transmitting data descriptive of emotional motivators associated with the Purchaser. ### Claim 16 (depends on 11) The method of claim 11 wherein the method additionally comprises the step of transmitting data comprising a history of Purchase transactions completed by the Purchaser. ### Claim 17 (depends on 11) The method of claim 11 wherein the method additionally comprises the step of transmitting data descriptive of a history of inputs comprising indications of emotional motivators associated with the Purchaser. ### Claim 18 (depends on 11) The method of claim 11 wherein the method additionally comprises the step of transmitting an indication of how well a software engine designed to quantify emotional motivators is aware of Purchaser preferences based upon emotional motivators. ### Claim 19 (depends on 11) The method of claim 11 wherein the method additionally comprises the step of transmitting data descriptive of emotional motivators associated with the Purchaser. ### Claim 20 (depends on 11) The method of claim 11 wherein the method additionally comprises the step of transmitting one or more images associated with a Product chosen by the Purchaser.