# US 2013/0159093 A1 · Systems and methods for generating revenue based on custom click to call advertisements > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2013/0159093 A1 - Document ID: US20130159093A1 - Status: Published application - Kind: A1 - Application number: 13/331,262 - Filed: 2011-12-20 - Published: 2013-06-20 - Earliest claimed: 2011-12-20 - Inventors: Viraj Sudhir Chavan - Web page: https://patentgrep.com/patent/US20130159093A1 ## CPC - G06Q 30/0251: Targeted advertisements - G06Q 30/0241: Advertisements - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A system and method for generating revenue based on a custom click to advertisement over IMAP are disclosed. The system and method may receive an email from a first user and store the email from the first user on a server. In some embodiments, a custom click to call advertisement may be created for the stored email. The custom click to call advertisement may be inserted into the email. In some embodiments, the server may transmit the stored email with the inserted custom click to call advertisement to a second user. The custom click to call advertisement may be inserted as dynamic HTML tags within an email protocol. In some embodiments, a use of the custom click to call advertisement transmitted with the email to the second user may be detected. ## Claims ### Claim 1 A method for using a custom click to call advertisement, the method comprising: receiving an email message; storing, by a computer, the email message in a standardized email protocol format; generating an advertisement at least partly based on the email message, the advertisement comprising advertisement text and an advertisement phone number; inserting the advertisement into the stored email message in the standardized email protocol format to create an outbound email message with the inserted advertisement; transmitting the outbound email message with the inserted advertisement to a second user; and detecting a use of the advertisement phone number of the advertisement inserted into the outbound email message by the second user. ### Claim 2 (depends on 1) The method of claim 1, wherein the advertisement is inserted into the stored email message such that the outbound email message with the inserted advertisement is received by the second user in the standardized email protocol format. ### Claim 3 (depends on 1) The method of claim 1, wherein the standardized email protocol format comprises an Internet message access protocol (IMAP) format and the advertisement is inserted into the stored email message as dynamic HyperText Markup Language (HTML) tags. ### Claim 4 (depends on 1) The method of claim 1, wherein the advertisement text and the advertisement phone number are based on the content of the text of the received email message. ### Claim 5 (depends on 4) The method of claim 4, wherein the advertisement text and the advertisement phone number are further based on a geographic location of the second user. ### Claim 6 (depends on 1) The method of claim 1, wherein the use of the advertisement phone number by the second user results in the second user placing a call to an advertiser associated with the advertisement phone number. ### Claim 7 (depends on 6) The method of claim 6, the method further comprising: charging the advertiser associated with the advertisement phone number based on the second user using the advertisement phone number and placing the phone call to the advertiser. ### Claim 8 A non-transitory computer readable medium carrying one or more instructions for using a custom click to call advertisement, wherein the one or more instructions, when executed by one or more processors, causes the one or more processors to perform the steps of: receiving an email message; storing the email message in a standardized email protocol format; generating an advertisement at least partly based on the email message, the advertisement comprising advertisement text and an advertisement phone number; inserting the advertisement into the stored email message in the standardized email protocol format to create an outbound email message with the inserted advertisement; transmitting the outbound email message with the inserted advertisement to a second user; and detecting a use of the advertisement phone number of the advertisement inserted into the outbound email message by the second user. ### Claim 9 (depends on 8) The non-transitory computer readable medium of claim 8, wherein the advertisement is inserted into the stored email message such that the outbound email message with the inserted advertisement is received by the second user in the standardized email protocol format. ### Claim 10 (depends on 8) The non-transitory computer readable medium of claim 8, wherein the standardized email protocol format comprises an Internet message access protocol (IMAP) format and the advertisement is inserted into the stored email message as dynamic HyperText Markup Language (HTML) tags. ### Claim 11 (depends on 8) The non-transitory computer readable medium of claim 8, wherein the advertisement text and the advertisement phone number are based on the content of the text of the received email message. ### Claim 12 (depends on 11) The non-transitory computer readable medium of claim 11, wherein the advertisement text and the advertisement phone number are further based on a geographic location of the second user. ### Claim 13 (depends on 8) The non-transitory computer readable medium of claim 8, wherein the use of the advertisement phone number by the second user results in the second user placing a call to an advertiser associated with the advertisement phone number. ### Claim 14 (depends on 13) The non-transitory computer readable medium of claim 13, the steps further comprising: charging the advertiser associated with the advertisement phone number based on the second user using the advertisement phone number and placing the phone call to the advertiser. ### Claim 15 A system, comprising at least one processor and memory, for using a custom click to call advertisement, the system comprising: a module to receive an email message; a module to store the email message in a standardized email protocol format; a module to generate an advertisement at least partly based on the email message, the advertisement comprising advertisement text and an advertisement phone number; a module to insert the advertisement into the stored email message in the standardized email protocol format to create an outbound email message with the inserted advertisement; a module to transmit the outbound email message with the inserted advertisement to a second user; and a module to detect a use of the advertisement phone number of the advertisement inserted into the outbound email message by the second user. ### Claim 16 (depends on 15) The system of claim 15, wherein the advertisement is inserted into the stored email message such that the outbound email message with the inserted advertisement is received by the second user in the standardized email protocol format. ### Claim 17 (depends on 15) The system of claim 15, wherein the standardized email protocol format comprises an Internet message access protocol (IMAP) format and the advertisement is inserted into the stored email message as dynamic HyperText Markup Language (HTML) tags. ### Claim 18 (depends on 15) The system of claim 15, wherein the advertisement text and the advertisement phone number are based on the content of the text of the received email message. ### Claim 19 (depends on 18) The system of claim 18, wherein the advertisement text and the advertisement phone number are further based on a geographic location of the second user. ### Claim 20 (depends on 15) The system of claim 15, wherein the use of the advertisement phone number results in the second user initiating a phone call to an advertiser associated with the advertisement phone number, the system further comprising: a module to charge the advertiser associated with the advertisement phone number based on the second user using the advertisement phone number and placing the phone call to the advertiser.