# US 2013/0153455 A1 · Discreet Packaging For Personal Care Products > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2013/0153455 A1 - Document ID: US20130153455A1 - Status: Published application - Kind: A1 - Application number: 13/546,380 - Filed: 2012-07-11 - Published: 2013-06-20 - Earliest claimed: 2008-12-16 - Assignees: Kimberly-Clark Worldwide, Inc. - Inventors: Marcille Faye Ruman - Web page: https://patentgrep.com/patent/US20130153455A1 ## CPC - B65D 85/00: Containers, packaging elements or packages, specially adapted for particular articles or materials (bundles of articles held together by packaging elements for convenience of storage or transport B65D71/00) - B65D 5/62: External coverings or coatings {(B65D5/4245, B65D5/4262 take precedence)} - B65D 25/34: Coverings or external coatings (of containers made by folding or erecting blanks made of paper B65D5/62; covering or external coating for bottles or jars not otherwise provided for B65D23/08; wrappers B65D65/00) - B65D: CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES ## Abstract A packaging system for personal care products includes a package configured for receipt of personal care products therein, the package comprising an external surface, a package circumference, a package height, and a package width; and a concealment element repositionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system is substantially bereft of product-identifying graphics, wherein the concealment element is a tubular sleeve that is open at two ends and that, in the first and second positions and at all intermediate positions while being repositioned between the first and second positions, circumscribes the package at the package circumference and does not extend beyond one of the package height and the package width. ## Claims ### Claim 1 A packaging system for personal care products, the system comprising: a package configured for receipt of personal care products therein, the package comprising an external surface, a package circumference, a package height, and a package width; and a concealment element repositionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system is substantially bereft of product-identifying graphics, wherein the concealment element is a tubular sleeve that is open at two ends and that, in the first and second positions and at all intermediate positions while being repositioned between the first and second positions, circumscribes the package at the package circumference and does not extend beyond one of the package height and the package width. ### Claim 2 (depends on 1) The system of claim 1, wherein the concealment element includes a handle. ### Claim 3 (depends on 1) The system of claim 1, wherein the concealment element is positionable by slidable rotation around the package along the package circumference. ### Claim 4 (depends on 3) The system of claim 3, wherein the sleeve includes a window. ### Claim 5 (depends on 4) The system of claim 4, wherein the window includes a pane. ### Claim 6 (depends on 4) The system of claim 4, wherein the window is sized to reveal the product-identifying graphics in the first position. ### Claim 7 (depends on 4) The system of claim 4, wherein the window extends over at least 50 percent of the package width. ### Claim 8 (depends on 4) The system of claim 4, wherein the window extends over at least 50 percent of the package height. ### Claim 9 (depends on 1) The system of claim 1, wherein the concealment element is positionable by translation perpendicular to the package circumference. ### Claim 10 (depends on 9) The system of claim 9, wherein the sleeve includes a window. ### Claim 11 (depends on 10) The system of claim 10, wherein the window includes a pane. ### Claim 12 (depends on 10) The system of claim 10, wherein the window is sized to reveal the product-identifying graphics in the first position. ### Claim 13 (depends on 10) The system of claim 10, wherein the window extends over one of at least 50 percent of the package width and at least 50 percent of the package height. ### Claim 14 (depends on 1) The system of claim 1, wherein the package circumference is vertical. ### Claim 15 (depends on 1) The system of claim 1, wherein the package circumference is horizontal. ### Claim 16 (depends on 1) The system of claim 1, wherein the packaging system exhibits a nondescript aesthetic surface configuration in the second position. ### Claim 17 (depends on 16) The system of claim 16, wherein the package includes a nondescript aesthetic surface configuration that generally conforms to that of the second position. ### Claim 18 (depends on 1) The system of claim 1, further comprising necessary purchasing indicia provided on one of the package and the concealment element at a location such that the purchasing indicia is visible when the concealment element is in the second position. ### Claim 19 A packaging system for personal care products, the system comprising: a package configured for receipt of personal care products therein, the package comprising an external surface, a package circumference, a package height, and a package width; and a concealment element repositionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system is substantially bereft of product-identifying graphics, wherein the concealment element is a tubular sleeve that is open at two ends and that, in the first and second positions and at all intermediate positions while being repositioned between the first and second positions, circumscribes the package at the package circumference and does not extend beyond the package circumference. ### Claim 20 A packaging system for personal care products, the system comprising: a package configured for receipt of personal care products therein, the package comprising an external surface including a first portion with a desired nondescript aesthetic configuration that is generally not indicative of the personal care products within the package and a second portion with product-identifying graphics; a concealment element variably positionable on the external surface of the package, the concealment element repositionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system exhibits an aesthetic surface configuration that generally conforms to that of the second portion of the package external surface, wherein the concealment element is a tubular sleeve that is open at two ends and that, in the first and second positions and at all intermediate positions while being repositioned between the first and second positions, circumscribes the package at the package circumference and does not extend beyond one of the package height and the package width; and necessary purchasing indicia provided on one of the package and the concealment element at a location such that the purchasing indicia are visible when the concealment element is in the second position.