# US 2013/0152506 A1 · Dynamic package personalization system

> Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt

- Number: US 2013/0152506 A1
- Document ID: US20130152506A1
- Status: Published application
- Kind: A1
- Application number: 13/327,018
- Filed: 2011-12-15
- Published: 2013-06-20
- Earliest claimed: 2011-12-15
- Inventors: Anantha Pradeep
- Web page: https://patentgrep.com/patent/US20130152506A1

## CPC

- G06Q 30/0251: Targeted advertisements
- G06Q 30/0268: {at point-of-sale [POS]}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Mechanisms are provided for efficiently and effectively personalizing product presentation to users. User profile information including images and preferences may be obtained during instore purchase of products such as cereal, cigarettes, soda, snacks, etc. A user selects a particular product and may enter optional preference information. The dynamic package personalization system identifies an image, background, scene, etc., that may appeal to the user and provides the product in personalized packaging with an image of the user.

## Claims

### Claim 1

A method, comprising:
detecting the presence of a customer in close proximity to a target product;
obtaining a customer image associated with the customer;
identifying the target product and a plurality of package options associated with the target product;
integrating the customer image with the plurality of package options;
printing the customer image and one of the plurality of package options onto a product container.

### Claim 2 (depends on 1)

The method of claim 1, wherein the customer image is integrated with a celebrity image and the plurality of package options.

### Claim 3 (depends on 1)

The method of claim 1, wherein customer profile information associated with the customer is identified.

### Claim 4 (depends on 3)

The method of claim 3, wherein styling of the package is adjusted based on user profile information.

### Claim 5 (depends on 3)

The method of claim 3, wherein customer profile information includes demographic data and biometric data.

### Claim 6 (depends on 5)

The method of claim 5, wherein customer profile information includes customer interests and styles.

### Claim 7 (depends on 1)

The method of claim 1, wherein the plurality of package options are provided to the customer prior to product purchase.

### Claim 8 (depends on 1)

The method of claim 1, wherein the target product is included in a vending machine.

### Claim 9 (depends on 1)

The method of claim 1, wherein the customer image is obtained using a camera.

### Claim 10

A system, comprising:
an interface configured to detect a customer in close proximity to a target product and obtain a customer image associated with the customer;
a processor configured to identify the target product and a plurality of package options associated with the target product and integrate the customer image with the plurality of package options;
a printing mechanism configured to imbue the customer image and one of the plurality of package options onto a product container.

### Claim 11 (depends on 10)

The system of claim 10, wherein the customer image is integrated with a celebrity image and the plurality of package options.

### Claim 12 (depends on 10)

The system of claim 10, wherein customer profile information associated with the customer is identified.

### Claim 13 (depends on 12)

The system of claim 12, wherein styling of the package is adjusted based on user profile information.

### Claim 14 (depends on 12)

The system of claim 12, wherein customer profile information includes demographic data and biometric data.

### Claim 15 (depends on 14)

The system of claim 14, wherein customer profile information includes customer interests and styles.

### Claim 16 (depends on 10)

The system of claim 10, wherein the plurality of package options are provided to the customer prior to product purchase.

### Claim 17 (depends on 10)

The system of claim 10, wherein the target product is included in a vending machine.

### Claim 18 (depends on 10)

The system of claim 10, wherein the customer image is obtained using a camera.

### Claim 19

An apparatus, comprising:
means for detecting the presence of a customer in close proximity to a target product;
means for obtaining a customer image associated with the customer;
means for identifying a target product and a plurality of package options associated with the target product;
means for integrating the customer image with the plurality of package options;
means for printing the customer image and one of the plurality of package options onto a product container.

### Claim 20 (depends on 19)

The apparatus of claim 19, wherein the customer image is integrated with a celebrity image and the plurality of package options.