Individual-level modeling
AssigneeMarketing Evolution
InventorJason Rex Briggs
Life of this patent
Estimating the term…
Abstract
A method includes collecting individual-level data (for example, survey data) corresponding to each of one or more individuals who has been exposed to advertising for a product or service. A representative sample may be created from the individual-level data. A model may be created based on factors relating to acquisition of the product or service. A response to the advertisements is assessed based on the model. In some embodiments, intermediate measures to sales are included in the model. In some embodiments, the individual-level model is integrated with a historical model.
Claims21
A method, comprising:
- obtaining, on a computer system, individual-level data corresponding to each of one or more individuals who has been exposed to one or more advertisements for a product or service;
- creating, on the computer system, an individual-level model based on one or more factors relating to acquisition of the product or service, wherein the model describes at least one dependent variable at least partially as a function of one or more independent variables at a particular period in time or one or more intermediate variables at a particular period in time;
- and
- assessing a response to at least one of the advertisements based on the individual-level model.
A system, comprising:
- a processor;
- a memory coupled to the processor and storing program instructions executable by the processor to implement:
- obtaining individual-level data corresponding to each of one or more individuals who has been exposed to one or more advertisements for a product or service;
- creating an individual-level model based on one or more factors relating to acquisition of the product or service, wherein the model describes at least one dependent variable at least partially as a function of one or more independent variables at a particular period in time or one or more intermediate variables at a particular period in time;
- and
- assessing a response to at least one of the advertisements based on the individual-level model.
A tangible, computer readable medium comprising program instructions stored thereon, wherein the program instructions are computer-executable to implement:
- obtaining individual-level data corresponding to each of one or more individuals who has been exposed to one or more advertisements for a product or service;
- creating an individual-level model based on one or more factors relating to acquisition of the product or service, wherein the model describes at least one dependent variable at least partially as a function of one or more independent variables at a particular period in time or one or more intermediate variables at a particular period in time;
- and
- assessing a response to at least one of the advertisements based on the individual-level model.
21-40. (canceled)
Dependencies are inferred from the claim text.