Method, apparatus, and system for implementing interactive near video on demand channel

An apparatus for implementing an interactive near video on demand (NVOD) channel, comprising:

• a sending unit, configured to send NVOD program metadata to a user equipment;
• a receiving unit, configured to receive a request for playing an NVOD program, wherein the playing request is sent by the user equipment and comprises an identifier of the NVOD program that a user selects from the NVOD program metadata through the user equipment;
• an acquiring unit, configured to determine, according to the playing request, a next NVOD program to be played;
• and
• a sending unit, configured to send a media stream of the determined NVOD program in multicast/broadcast mode.

A system for implementing an interactive near video on demand (NVOD) channel, comprising:

• a user equipment, configured to receive NVOD program metadata sent by an NVOD server;
• and
• an NVOD channel server, configured to receive a request for playing an NVOD program, wherein the playing request is sent by the user equipment and comprises an identifier of the NVOD program that a user selects from the NVOD program metadata through the user equipment, and determine, according to the playing request, a next NVOD program to be played;
• and after determining the next NVOD program to be played, send a media stream of the determined NVOD program in multicast/broadcast mode.