Media enrichment system and method

A system comprising:

• at least one computing device comprising one or more processors to execute and memory to store instructions to:
• transmit embedded code in connection with a media object to be presented in connection with a web page, the embedded code to generate a request to enrich the media object in connection with the media object's presentation;
• receive the request to enrich the media object, the request comprising a media object identifier and a profile identifier;
• retrieve the media object's information using the media object identifier;
• retrieve, from a profile store, a profile using the profile identifier;
• and
• transmit a response to the request, the response including one or more references to one or more media enrichment presentation items, the one or more media enrichment presentation items comprising at least one advertisement, each reference to a media enrichment presentation item comprising information for use in retrieving the media enrichment presentation item for presentation in connection with the media object's presentation, the profile specifying a manner of presentation for each of the one or more media enrichment presentation items.

A computer readable non-transitory storage medium for tangibly storing thereon computer readable instructions that when executed cause at least one processor to:

• transmit embedded code in connection with a media object to be presented in connection with a web page, the embedded code to generate a request to enrich the media object's presentation;
• receive the request to enrich the media object's presentation, the request comprising a media object identifier and a profile identifier;
• retrieve the media object's information using the media object identifier;
• retrieve, from a profile store, a profile using the profile identifier;
• and
• transmit a response to the request, the response including one or more references to one or more media enrichment presentation items, the one or more media enrichment presentation items comprising at least one advertisement, each reference to a media enrichment presentation item comprising information for use in retrieving the media enrichment presentation item for presentation in connection with the media object's presentation, the profile specifying a manner of presentation for each of the one or more media enrichment presentation items.