Method and System for Providing Opinion Queries to Users

A system for displaying an opinion query to a user, the system comprising:

• one or more processors;
• and
• a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising:
• receiving an indication of a request from a user to view online content;
• identifying one or more terms associated with the request in response to receiving the indication;
• selecting an opinion query of one or more existing opinion queries based on the identified one or more terms, wherein the opinion query includes a question and one or more possible responses to the question;
• providing the opinion query to be displayed to the user along with the online content corresponding to the request;
• receiving an indication of a selection of one of the one or more possible responses from the user;
• and
• providing the response for storage and analysis in association with the opinion query.

A machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• receiving one or more terms associated with a request for content from a user;
• selecting one or more opinion queries in response to receiving the indication, each opinion query being associated with one or more keywords matching at least one of the one or more terms, wherein each of the one or more opinion queries includes a question and one or more possible responses to the question;
• identifying user information associated with the user and comparing the user information and audience targeting information associated with the one or more opinion queries;
• selecting an opinion query for display to the user based on the comparing;
• receiving an indication of a selection of one of the one or more possible responses from the user;
• and
• providing the response for storage and analysis in association with the opinion query.